Asian Law Caucus

Digital Strategy Manager

Asian Law Caucus

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $78,000 - $104,825 per year

About the role

  • Lead the development and execution of integrated digital communications strategies across email, SMS, social media, and peer-to-peer platforms to advance ALC’s advocacy and narrative goals
  • Translate legal, policy, and programmatic work into clear, compelling, and values-driven digital storytelling that resonates with diverse audiences
  • Oversee all online communications,including advocacy actions, rapid-response campaigns, and event promotion
  • Ensure organizational goals and values are reflected in all digital strategies
  • Design and manage digital fundraising programs, including email fundraising, recurring giving, and peer-to-peer fundraising
  • Collaborate with development staff to align digital communications with overall fundraising goals and donor, cultivation, stewardship, and retention strategies
  • Use segmentation, testing, and analytics to refine messaging and optimize conversion rates,average gift size, and key long-term supporter metrics
  • Along with the Sr. Communications Associate, develop and manage a digital editorial calendar that aligns communications, fundraising, and legal/advocacy priorities across teams
  • Establish protocol and workflows that standardize digital content creation, approvals, and distribution
  • Ensure consistency in tone, framing, and narrative across platforms while adapting content to meet the needs of different audiences and channels
  • Manage, mentor, and evaluate digital staff, consultants, and/or contractors, fostering a culture of collaboration, learning, and accountability
  • Set clear goals, performance metrics, workflows, and professional development plans for direct reports
  • Foster collaboration across departments to ensure digital efforts support programmatic and fundraising priorities
  • Serve as a thought partner to senior leadership on digital strategy, supporter engagement, and long-term growth
  • Oversee digital communications and fundraising tools, such as CRM, email, SMS, and online donation systems
  • Track, analyze, and report on key performance metrics related to engagement, growth, and revenue
  • Analyze, clean, and append data to ensure accurate and personal communications with supporters and donors
  • Own day-to-day website maintenance, QA, and content updates
  • Coordinate with external web developers on larger optimization and campaign microsite projects
  • Enhance website user experience by implementing best practices and industry standards for accessibility, language access and responsive design

Requirements

  • Minimum of five (5) years of experience in digital communications, digital fundraising, or digital campaigning within a nonprofit, advocacy, or mission-driven organization with at least one (1) year of supervision experience
  • Strong editorial and messaging skills, with demonstrated experience crafting compelling, values-driven digital content
  • Demonstrated experience with digital fundraising platforms and success running online fundraising campaigns and growing digital revenue
  • Strong understanding of email, SMS, social media, and peer-to-peer organizing tools
  • Excellent research and analytical skills
  • Experience in legal communications, policy advocacy, or movement-building
  • Mastery of A/B testing, segmentation strategies, and donor lifecycle planning
  • Familiarity with data appending and acquisition techniques
  • Project management experience with a strong ability to prioritize multiple tasks, lead cross-functionally, and execute with high level attention to detail
  • Strong interpersonal skills
  • Flexibility to work some nights and weekends
  • Knowledge of issues that affect Asian American and Pacific Islander communities, including strong understanding of the immigrant justice landscape and the political and cultural factors that influence ALC’s work
  • Experience with with various CMS (such as Craft) and SEO tools and technological platforms including Microsoft Office, Salesforce, Constant Contact, Slack, Google Suite, Adobe Pro, GiveSmart, Asana, and others
Benefits
  • generous vacation and paid holidays
  • medical, dental, disability, and life insurance coverage (ALC pays 100% of premiums for employees and 75% for qualified dependents)
  • a flexible spending account (FSA)
  • commuter benefits
  • 401(k) retirement plan with employer non-elective contribution and match
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital communicationsdigital fundraisingdigital campaigningeditorial skillsmessaging skillsA/B testingsegmentation strategiesdata appendingproject managementanalytical skills
Soft Skills
interpersonal skillscollaborationflexibilityleadershipattention to detailcommunicationmentoringgoal settingperformance evaluationproblem-solving