Marketing Specialist
Cox Enterprises
Job Level
Mid-LevelSenior
About the role
- Oversees the comprehensive marketing strategies for Schools (in collaboration with the PSSG unit) across Ascension platforms. They develop and execute targeted marketing plans, translating overarching objectives into actionable tactics.
- Plan, coordinate, and execute marketing campaigns across multiple channels—including email, social media, Amazon, and Ascension’s website—focused on the Catholic Schools market.
- Write clear, compelling, and brand-aligned copy for digital and print marketing materials.
- Coordinate and attend conferences, with specific metrics and goals to gauge effectiveness. This includes preparing promotional materials, lead capture, and post-event follow-up.
- Coordinate with other team members to provide opportunities for teacher/catechist training, including but not limited to webinars and in-person events.
- Manage campaign timelines, ensuring deliverables are completed on schedule and aligned with unit goals.
- Use HubSpot, Google Analytics, and other reporting tools to track performance, measure ROI, and recommend improvements.
- Contribute to market research initiatives, analyzing customer demographics and buying behavior to identify growth opportunities.
- Provide regular reports on campaign effectiveness, customer engagement, and key performance indicators (KPIs).
- Partner with product owners, editorial, graphics, and media teams to create cohesive marketing content.
- Work alongside Parish/School Relationship Managers to ensure marketing initiatives support sales objectives and customer engagement goals.
- Coordinate with internal stakeholders to maintain consistency of brand voice and Catholic identity across campaigns.
- Assist in developing annual marketing plans for the Schools team, including identifying new market segments and channels for growth.
- Coordinate customer engagement efforts aimed at expanding and retaining the customer base, employing a strategic approach to foster long-term relationships and drive growth.
- Support the allocation and tracking of the Schools team’s marketing budget in partnership with the Sales Manager.
- Contribute to continuous process improvement, including workflow integrations with Zapier and marketing automation via HubSpot and Klaviyo.
- Mentor interns or entry-level team members, providing guidance on marketing tools and processes when needed.
- Collaborate with the Sales Manager to ensure alignment with overall marketing and sales goals.
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field.
- 5+ years of professional marketing experience, preferably in education, publishing, or Catholic ministry.
- Proven copywriting skills with the ability to adapt to branded voice and tone.
- A deep understanding of the Catholic faith, Catholic education, and relevant market trends.
- Strong analytical skills with the ability to turn data into actionable insights.
- Familiarity with major social media platforms such as Facebook, Instagram, etc.
- Ability to manage multiple projects in a fast-paced environment.
- Keen attention to detail with an open mind to collaboration.
- Excellent organizational, communication, and interpersonal skills.
- Comfortable working in fast-paced, ambiguous environments and taking ownership or collaborating as needed to accomplish complex projects.
- The ability to learn new systems and technical skills quickly.
- Willingness to travel occasionally to Ascension’s headquarters (Exton, PA) and conferences.
- Exemplify and live our core values of humility, passion, and integrity.
