Ascension

Marketing

• Oversees the comprehensive marketing strategies for Schools (in collaboration with the PSSG unit) across Ascension platforms. They develop and execute targeted marketing plans, translating overarching objectives into actionable tactics.
• Plan, coordinate, and execute marketing campaigns across multiple channels—including email, social media, Amazon, and Ascension’s website—focused on the Catholic Schools market.
• Write clear, compelling, and brand-aligned copy for digital and print marketing materials.
• Coordinate and attend conferences, with specific metrics and goals to gauge effectiveness. This includes preparing promotional materials, lead capture, and post-event follow-up.
• Coordinate with other team members to provide opportunities for teacher/catechist training, including but not limited to webinars and in-person events.
• Manage campaign timelines, ensuring deliverables are completed on schedule and aligned with unit goals.
• Use HubSpot, Google Analytics, and other reporting tools to track performance, measure ROI, and recommend improvements.
• Contribute to market research initiatives, analyzing customer demographics and buying behavior to identify growth opportunities.
• Provide regular reports on campaign effectiveness, customer engagement, and key performance indicators (KPIs).
• Partner with product owners, editorial, graphics, and media teams to create cohesive marketing content.
• Work alongside Parish/School Relationship Managers to ensure marketing initiatives support sales objectives and customer engagement goals.
• Coordinate with internal stakeholders to maintain consistency of brand voice and Catholic identity across campaigns.
• Assist in developing annual marketing plans for the Schools team, including identifying new market segments and channels for growth.
• Coordinate customer engagement efforts aimed at expanding and retaining the customer base, employing a strategic approach to foster long-term relationships and drive growth.
• Support the allocation and tracking of the Schools team’s marketing budget in partnership with the Sales Manager.
• Contribute to continuous process improvement, including workflow integrations with Zapier and marketing automation via HubSpot and Klaviyo.
• Mentor interns or entry-level team members, providing guidance on marketing tools and processes when needed.
• Collaborate with the Sales Manager to ensure alignment with overall marketing and sales goals.

Marketing Manager