Ascension

Marketing

• Oversees the comprehensive marketing strategies for the Parish Team (in collaboration with the PSSG unit) across Ascension platforms.
• Develops and executes targeted marketing plans, translating overarching objectives into actionable tactics.
• Plans, coordinates, and executes marketing campaigns across multiple channels—including email, social media, Amazon, and Ascension’s website—focused on the Catholic Parish market.
• Writes clear, compelling, and brand-aligned copy for digital and print marketing materials.
• Coordinates and attends conferences, with specific metrics and goals to gauge effectiveness, including preparation of promotional materials, lead capture, and post-event follow-up.
• Coordinates with other team members to provide opportunities for teacher/catechist training, including but not limited to webinars and in-person events.
• Manages campaign timelines, ensuring deliverables are completed on schedule and aligned with unit goals.
• Uses HubSpot, Google Analytics, and other reporting tools to track performance, measure ROI, and recommend improvements.
• Contributes to market research initiatives, analyzing customer demographics and buying behavior to identify growth opportunities.
• Provides regular reports on campaign effectiveness, customer engagement, and key performance indicators (KPIs).
• Partners with product owners, editorial, graphics, and media teams to create cohesive marketing content.
• Works alongside Sales & Parish Relationship Managers to ensure marketing initiatives support sales objectives and customer engagement goals.
• Coordinates with internal stakeholders to maintain consistency of brand voice and Catholic identity across campaigns.
• Assists in the development of annual marketing plans for the Paris Team, including identifying new market segments and channels for growth.
• Coordinates customer engagement efforts aimed at expanding and retaining the customer base, employing a strategic approach to foster long-term relationships and drive growth.
• Supports the allocation and tracking of the Parish team’s marketing budget.
• Contributes to continuous process improvement, including workflow integrations with Zapier and marketing automation via HubSpot and Klaviyo.
• Mentors interns or entry-level team members, providing guidance on marketing tools and processes when needed.
• Collaborates with the Sales Manager to ensure alignment with overall marketing and sales goals.

Marketing Manager, Parish Products Team

Producer

• Collaborate with the Associate General Manager of Schools, Product Managers, content and video personnel, and creative stakeholders to translate curriculum goals into effective video concepts and formats.
• Collaborate and contribute to the development of video scope, sequence, and structure in alignment with the curriculum and overall product vision.
• Collaborate with content teams in script and outline development with writers and presenters, ensuring clarity, pedagogical effectiveness, and engagement.
• Coordinate with marketing and design teams to ensure consistency across video, print, and promotional assets.
• Drive day-to-day execution of curriculum video projects from concept through delivery, collaborating with internal stakeholders and external production partners.
• Develop curriculum video budgets within the framework of the Product Financial Analysis.
• Manage production logistics, including scheduling, crew coordination, location planning, travel, and equipment needs, ensuring that all production comes within budget.
• Source, coordinate, and direct external talent, contractors, and production partners as needed.
• Oversee shoot preparation, including shot lists, production schedules, and on-set needs.
• Direct and support on-set execution, ensuring alignment with creative direction and product goals.
• Coordinate post-production workflows, working with editors, animators, and designers to ensure that delivery of content deadlines are met and that post-production comes within budget. As needed, the Producer may have to perform some video editing.
• Review video edits and provide feedback to ensure alignment with creative vision and instructional goals.
• Direct and assist in the selection of music, graphics, and other assets that support the final product.
• Ensure final deliverables are formatted and prepared for distribution across platforms.
• Develop and manage project timelines, budgets, and production workflows to ensure efficient delivery.
• Track expenses, coordinate contracts, and support vendor negotiations.
• Maintain organized documentation, schedules, and production resources across projects.
• Identify opportunities to improve video production processes and workflows.
• Serve as a key point of coordination between Management, Product Manager, Marketing, and Video personnel.
• Communicate project status, risks, and updates to stakeholders.
• Support and mentor junior team members or freelancers as needed.

• - Develop and own the go-to-market strategy for each Books unit title — including audience targeting, positioning, messaging, pricing considerations, and channel prioritization — with the goal of maximizing conversion and revenue at every stage of a book's lifecycle.
• - Build a deep understanding of each book's target audience: who they are, where they engage, what motivates them to buy, and how to reach them most effectively.
• - Identify and evaluate the best mix of channels, placements, and tactics for each title, balancing investment against expected return.
• - Partner with Editorial and Product Development early in the product lifecycle to provide marketing input that shapes positioning and launch readiness.
• - Analyze market trends, competitor positioning, and category dynamics in Catholic publishing to identify opportunities and sharpen strategy.
• - Translate positioning strategy into integrated marketing campaigns across email, social media, paid advertising, organic content, and retail channels.
• - Write and contribute to compelling copy for marketing materials, including emails, website content, ad creative, and social posts — and provide clear creative direction to the Marketing Producer.
• - Manage and optimize paid advertising campaigns on Meta and Amazon, with a focus on audience targeting, creative performance, and return on ad spend.
• - Oversee campaign schedules, proactively identify risks and opportunities, and make timely decisions to maximize results.
• - Review and approve creative assets, copy, video content, and photography produced by the Marketing Producer and external contractors.
• - Lead product launches end-to-end, coordinating across internal teams and guiding authors through their marketing and PR plans.
• - Own the Books team's Amazon marketing strategy — including listing optimization, search visibility, advertising strategy, promotional planning, and performance measurement.
• - Identify and develop additional distribution and channel opportunities (e.g., DTC, wholesale, reseller partners) in collaboration with Operations, providing channel-specific marketing support where it drives meaningful sales impact.
• - Coordinate with Operations as needed to ensure marketing plans align with inventory availability, distribution timing, and channel requirements.
• - Define success metrics for each campaign and title, and hold the team accountable to measurable outcomes.
• - Analyze campaign performance, consumer behavior data, and channel-level results to assess effectiveness and continuously optimize strategy.
• - Gather and interpret data from web traffic, ad platforms, Amazon, and e-commerce channels to surface actionable insights.
• - Design and analyze customer surveys to inform positioning, product development, and messaging decisions.
• - Report key results, learnings, and recommendations to leadership on a regular cadence.
• - Collaborate with the Marketing Producer to ensure Marketing and Creative are aligned to the creative vision and objectives for individual campaigns and overall team goals.
• - Manage and direct marketing contractors as needed — assigning work, setting expectations, reviewing deliverables, and integrating their output into broader campaign plans.
• - Collaborate cross-functionally with Editorial, Product Development, PR/Communications, Operations, and Technology teams to ensure cohesive campaign execution.
• - Steward the Books team marketing budget, allocating investment to maximize revenue impact across the portfolio.
• - Serve as the primary marketing contact for authors throughout the product lifecycle, providing strategic direction and setting clear expectations for their role in marketing and PR.
• - Lead marketing kickoffs with authors, sharing go-to-market strategy, channel plans, and deliverable timelines.
• - Collaborate with authors and creators to develop marketing assets that support campaign goals and feel authentic to their voice and platform.

Marketing Manager – Trade and Children's Books

Product Manager

• - Participate in early concepting conversations with leadership and authors, and independently translate discussion notes into clearly articulated product concepts by defining the audience, naming pain points, differentiated angles, and articulating the commercial rationale for the projects.
• - Drive the overall vision, positioning, and content direction of new book products from concept through launch.
• - Validate concepts with real readers through interviews, surveys, and community research, and utilize findings to confirm, sharpen, or challenge assumptions before development begins.
• - Own the author relationship from concept through launch by serving as the primary creative partner, maintaining trust and momentum throughout the development process, and ensuring authors feel supported throughout the entire publishing process.
• - Scout and cultivate relationships with prospective authors whose platform, expertise, and audience align with Ascension's product priorities.
• - Ensure that the manuscript, title, cover, and supporting materials remain aligned with the original concept scope by identifying drift early and working with authors to correct course.
• - Create a multi-year product plan that considers key target market segments and strategically focuses on product line growth and profitability.
• - Establish requirements and specifications for new products, and clearly communicate their vision and goals to all internal stakeholders.
• - Collaborating with the Associate Marketing Manager on go-to-market strategy through campaigns and launch plans with marketing, media, and production teams.
• - Determine product pricing by utilizing market research data, reviewing production and sales costs, and evaluating sales projections.
• - Develop metrics to assess product success and identify necessary enhancements or follow-on opportunities.
• - Lead and participate in planning meetings and provide guidance on product direction.
• - Manage contracts and project management of content writers, reviewers, and organizational partners for owned products.
• - Maintain an in-depth knowledge of Ascension's products, solutions, and offerings across all categories.
• - Assist the Associate General Manager in the review of new unsolicited submissions.

Marketing Manager, Parish Products Team

Producer

Marketing Manager – Trade and Children's Books

Publishing Product Manager