Artificial Labs

Marketing Director

Artificial Labs

full-time

Posted on:

Location Type: Hybrid

Location: United Kingdom

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Job Level

Lead

About the role

  • Develop and execute a comprehensive global marketing strategy aligned with Artificial Labs’ commercial and market growth objectives to position Artificial Labs as a leading technology platform within the insurance market.
  • Lead PR, brand and communications strategy for Artificial Labs, ensuring consistent messaging, strong market positioning in insurance technology, and building reputation through corporate communications, media engagement, and thought leadership.
  • Align marketing with commercial teams to support client engagement and the insurance enterprise sales cycle through targeted campaigns for insurers, brokers, MGAs, and InsurTech partners.
  • Lead product marketing and messaging, translating Artificial Labs’ complex technology into clear market narratives and supporting product launches and platform evolution.
  • Oversee end-to-end client engagement, implementing governance and communication structures that support successful delivery and build long-term client partnerships.
  • Lead the end-to-end development of data-driven market segmentation strategies and multi-channel integrated campaigns that effectively drive sustainable growth.
  • Drive market engagement and ecosystem relationships, partnering with sales to deliver targeted marketing programmes and representing Artificial Labs at industry events and forums.
  • Build a marketing analytics capability to track performance, generate market insights, and continuously optimise marketing effectiveness and go-to-market strategy.
  • Lead and develop the marketing organisation, building a high-performing team across brand, digital, content, communications, events, and operations while fostering a collaborative and innovative culture.

Requirements

  • 15+ years of marketing leadership experience, leading strategic marketing functions within insurance, financial services, or InsurTech sectors.
  • Strong experience in digital, brand development, corporate communications, demand generation, and product marketing.
  • Demonstrated ability to build and lead high-performing marketing teams.
  • Experience collaborating with sales, product, and executive leadership teams in growth-oriented organisations.
  • Experience with full ownership of the annual marketing budget, implementing tracking and frameworks to ensure all expenditures meet or exceed defined ROI targets.
  • Strong understanding of enterprise marketing strategy and B2B technology go-to-market models.
  • Excellent communication and leadership skills with the ability to influence senior stakeholders.
  • The successful candidate should demonstrate strong understanding of Insurance market dynamics, including the needs of insurers, brokers, and MGAs.
  • Strategic and commercially minded leader with strong business judgement.
  • Credible communicator able to engage effectively with senior executives and industry stakeholders.
  • Collaborative and influential leader comfortable working across complex organisations.
  • Passionate about driving technology-led transformation within the insurance industry.
Benefits
  • Private medical insurance
  • Income protection insurance
  • Life insurance of 4 * base salary
  • On-site gym and shower facilities
  • Enhanced maternity and paternity pay
  • Team social events and company parties
  • Salary exchange on pension and nursery fees
  • Access to Maji, the financial wellbeing platform
  • Company stock options managed through Ledgy
  • Milestone Birthday Bonus and a Life Events leave policy
  • Generous holiday allowance of 28 days plus national holidays
  • Home office and equipment allowance, and a company MacBook
  • Learning allowance and leave to attend conferences or take exams
  • YuLife employee benefits, including EAP and bereavement helplines
  • For each new hire, we plant a tree through our partnership with Ecologi
  • Action The best coffee machine in London, handmade in Italy and imported just for us!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategydigital marketingbrand developmentcorporate communicationsdemand generationproduct marketingmarketing analyticsmarket segmentationmulti-channel campaignsgo-to-market strategy
Soft Skills
leadershipcommunicationcollaborationinfluencestrategic thinkingbusiness judgementteam developmentclient engagementrelationship buildinginnovation