Arketa

Brand Marketing Director

Arketa

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $140,000 - $170,000 per year

Job Level

Lead

About the role

  • Own Arketa’s brand positioning, story, voice, and visual identity across all channels.
  • Develop and evolve a clear narrative that differentiates Arketa in the wellness and creator economy.
  • Create messaging frameworks that enable consistent storytelling across teams and platforms.
  • Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
  • Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
  • Ensure creative quality, coherence, and alignment with brand guidelines.
  • Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
  • Build a storytelling engine that positions Arketa as a leader in the business of wellness.
  • Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
  • Oversee organic social strategy and execution to grow Arketa’s reach and elevate brand engagement.
  • Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
  • Lead brand-driven partnerships with creators, vendors, and wellness organizations.
  • Partner with Events Marketing to ensure brand consistency across all Arketa-hosted and sponsored events.
  • Collaborate closely with Demand Generation to align brand and performance strategies.
  • Work with Product Marketing on category creation, launches, and GTM storytelling.
  • Partner with Sales and CX to ensure customer-facing materials and experiences reflect our brand values.

Requirements

  • 7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
  • Proven track record building and scaling a brand through high-impact storytelling and campaigns.
  • Strong creative instincts with the ability to brief, guide, and evaluate creative work.
  • Experience leading brand-level campaigns that drive measurable awareness and affinity.
  • Exceptional written and verbal storytelling skills.
  • Experience managing agencies, vendors, and internal teams.
  • Deep understanding of social, digital, content, and video ecosystems.
  • Strategic thinker who can translate vision into execution and can operate both high-level and hands-on.
  • Thrives in fast-paced, high-growth environments where experimentation is encouraged.
Benefits
  • Competitive Salary, Stock Options, and Performance-based Bonuses
  • Comprehensive Medical, Vision and Dental Insurance
  • Unlimited PTO
  • Annual Company Offsites
  • Wellness Reimbursement
  • Catered Lunches/Snacks in NY
  • Ownership and Opportunity for Advancement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand marketingcreative strategyintegrated marketingcontent strategystorytellingcampaign developmentdigital marketingsocial media strategyvideo productioneditorial management
Soft Skills
creative instinctswritten communicationverbal communicationstrategic thinkingcollaborationleadershipproject managementadaptabilityteam managementproblem-solving