Arkestro

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
• Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
• Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
• Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce
• Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
• Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement
• Manage a team of digital marketing consultants to execute and deliver against our business priorities
• Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
• Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

Digital Marketing Manager

Director

• Build and maintain trusted, senior-level relationships with key stakeholders across procurement, supply chain, finance, and the C-suite at strategic accounts.
• Define, track, and communicate success metrics aligned to each customer's business goals; demonstrate clear ROI from Arkestro's predictive procurement platform.
• Develop and execute proactive engagement plans including QBRs, executive briefings, workshops, and roadmap sessions that deepen adoption and drive long-term retention.
• Engage as a trusted CO presence during the late sales cycle, partnering with Account Executives to build early relationships with prospective customers prior to close.
• Lead a structured onboarding handoff and orchestrate the right internal and external resources to ensure customers achieve time-to-value quickly and confidently.
• Partner with Sales to identify upsell and cross-sell opportunities; lead commercial conversations tied to demonstrated outcomes.
• Proactively identify at-risk accounts, develop remediation plans, and coordinate internal stakeholders to resolve issues swiftly.
• Build a pipeline of referenceable customers, case studies, and advocates to support marketing, product feedback loops, and new business efforts.
• Act as the voice of the customer internally, influencing product roadmap prioritization, implementation best practices, and customer-facing resources.
• Contribute to building scalable playbooks, processes, and tooling for the broader CS organization.

Director, Customer Outcomes

Marketing

• Partner with Corporate Marketing and Executive Leaders to design and execute targeted marketing programs that drive pipeline and revenue
• Research emerging trends in procurement, AI, and multi-channel campaign management to strengthen Arkestro's market position
• Identify and evaluate sponsorship opportunities to maximize brand visibility and strategic impact
• Collaborate with Corporate Marketing to ensure alignment in messaging, positioning, and campaign execution
• Confidently share ideas, insights, and field learnings; bring a strong point of view and contribute best practices across the marketing organization
• Leverage AI and modern marketing tools to improve targeting, personalization, and campaign performance
• Own end-to-end execution of events (tradeshows, leadership forums, partner and community events), from planning through post-event reporting
• Develop and maintain detailed event briefs outlining goals, deliverables, and cross-functional responsibilities
• Lead weekly alignment meetings with internal stakeholders to ensure execution stays on track
• Manage all timelines, deliverables, and logistics associated with each event
• Manage event swag strategy, sourcing, and distribution to ensure brand consistency and engagement
• Deliver post-event reporting including performance metrics, financial reconciliation, and insights
• Serve as the primary point of contact for internal teams (sales, marketing, finance) and external vendors
• Build and manage relationships with industry organizations and communities to expand Arkestro's presence
• Coordinate travel logistics, including hotel room blocks and attendee registration
• Own and manage budget planning, allocation, and tracking across multiple programs and currencies
• Negotiate sponsorship packages and vendor contracts
• Provide regular updates to marketing leadership on program performance, field insights, and impact - directly informing future campaign strategy

Digital Marketing Manager

Director, Customer Outcomes

Field Marketing Manager