Arkestro

Digital Marketing

• Plan, execute, and optimize digital marketing campaigns across various channels (e.g. social media, email, SEO, paid advertising)
• Develop and implement SEO strategies e.g. improving organic search rankings (Google, LinkedIn, Supply Chain / Procurement digital sites)
• Manage and update the Arkestro website, including optimizing landing pages and website content for conversions; and, analyzing website traffic and user behavior to identify areas for improvement
• Build and refine lead funnels and nurturing workflows in CRM tools e.g. HubSpot, Salesforce
• Manage paid advertising campaigns (e.g., Google Ads, LinkedIn ads, 6sense ads)
• Track, analyze and report on campaign performance using data to guide experiments and make recommendations for improvement
• Manage a team of digital marketing consultants to execute and deliver against our business priorities
• Ensure consistent brand voice and design across all channels, maintaining a unified and cohesive identity in all marketing materials and communications
• Thrive in a fast-paced environment and be ready to wear multiple hats, stepping in to support high-priority initiatives beyond core responsibilities

Director, Digital Marketing