Ardelyx, Inc.

Marketing

• Lead the development and implementation of B2B access marketing tactics and pull-through resources
• Develop account-specific tactical recommendations based on customer type, business needs, and competitive landscape
• Partner within Market Access & Patient services and other cross-functional commercial partners
• Lead strategic alignment and execution with National and Regional Market Access account teams on tactical plans
• Identify and execute marketing needs for field access managers
• Implement key tactics for various payer channels
• Partner with Data Analytics to deliver market insights that inform payer strategies
• Manage the payer marketing budget, agency of record, and external vendors

Director, Access Marketing

• Lead the development and implementation of B2B access marketing tactics and pull-through resources, including materials for teams calling on payers, dialysis organizations, or health care providers (for reimbursement needs)
• Develop account-specific tactical recommendations based on customer type, business needs, and competitive landscape, ensuring timely and profitable access
• Work closely within Market Access & Patient services and other cross-functional commercial partners, including brand leadership, commercial operations, and HEOR, medical, Regulatory, Patient Services, Finance, Trade, Account Management to ensure alignment of payer marketing strategies with overall business objectives
• Identify and execute marketing needs for field access managers, including reimbursement marketing materials that support access and pull-through objectives
• Implement key tactics for various payer channels (e.g., government, commercial)
• Partner with Data Analytics to deliver market insights that inform payer strategies, tactics, and promotional plans
• Partner with Data, Analytics, and Operations to execute market research needs and gaps (e.g., Advisory Boards)
• Support cross-functional brand teams, fostering collaboration and ensuring market access representation
• Represent Market Access in Medical, Legal, and Regulatory (LMR) review meetings
• Manage the payer marketing budget, agency of record, and external vendors as necessary

Director, Access Marketing

Associate Director, Access Marketing