Regional Loss Prevention Manager
VF Corporation
Senior Demand Programs Specialist – Sponsorships, National Events
Arctic Wolf
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and execute a sponsorship and events calendar aligned to pipeline goals, ICPs, and revenue targets
- Partner with demand generation, ABM, and digital teams to build multi-channel promotion plans around each event
- Develop event-specific messaging, nurture journeys, and follow-up tactics tailored to personas and buying stages
- Collaborate with SDRs and sales to support pre-event outreach and post-event follow-up
- Define and report on KPIs for every event and sponsorship, including leads generated, pipeline influenced, meetings booked, and revenue impact
- Ensure all events are tracked end-to-end in CRM and MAP systems (Salesforce, Marketo, etc.)
- Test and iterate on event formats, offers, and engagement tactics to improve conversion rates
- Work with brand and creative teams to ensure strong visual and verbal brand presence at every event
- Manage external vendors, agencies, and venues to deliver seamless experiences
- Act as the primary liaison to the sales, customer success and sales development teams developing strategies to drive attendance, engagement and value from these investments
Requirements
- 2 years of experience in B2B event marketing, sponsorships, demand or field marketing — with a proven focus on demand generation
- Proven ability to plan and execute events and sponsorships that drive qualified leads, accelerate pipeline, and support revenue goals
- Strong track record of delivering events that generate pipeline and accelerate revenue
- Deep understanding of B2B buying cycles and persona-based engagement strategies
- Skilled in event tech, lead capture tools, and marketing/sales systems (Salesforce, Marketo, Cvent, Splash, etc.)
- Comfortable working cross-functionally and presenting results to stakeholders and executives
- Data-driven mindset with a passion for experimentation and optimization
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- RRSP and 401k match
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
event marketingsponsorshipsdemand generationfield marketingevent planninglead generationpipeline accelerationpersona-based engagementdata analysisKPI reporting
Soft skills
cross-functional collaborationpresentation skillscommunicationstrategic thinkingproblem-solvingcreativityvendor managementstakeholder engagementadaptabilityteamwork
