Senior Performance Marketing Manager
Archer
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- leads the strategy and implementation of digital marketing across all channels for partnerships
- drives client communication and strategy discussions with limited support needed from senior management
- supports training junior performance marketing managers
- consistently innovates and implements new marketing strategies beyond core search and display/social efforts
- actively involved in cross-department collaboration efforts
- provides support and problem-solving assistance to junior performance marketing managers
- manages digital marketing campaigns across paid search, paid social and display channel
Requirements
- Bachelor’s degree or equivalent work experience in digital marketing
- 4+ years of SEM experience
- 4+ years of social marketing experience
- Strong time and project management skills
- High level of interest and/or experience with data mining and analytics
- Familiarity with education industry specific trends and general marketing best practices
- Experience managing and developing cross-channel strategies between paid search, paid social organic and display campaigns
- Comprehensive knowledge and experience with digital marketing platforms such as: Google Ads Editor, Microsoft Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager
- Thorough knowledge and experience with general office software such as Microsoft Word, Microsoft Excel, Microsoft PowerPoint
Benefits
- competitive salary
- excellent benefits
- referral bonuses
- tuition reimbursement
- fun, casual work environment
- 401k plans and a full contribution match up to 4%
- up to 12 weeks of parental leave with 6 weeks paid, following the birth, adoption, or foster care placement of a child.
- receive up to $5,250 per year in tuition reimbursement for continuing education
- flexible working environment and schedule
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEMsocial marketingdata mininganalyticscross-channel strategiesdigital marketing
Soft skills
time managementproject managementcommunicationproblem-solvingtraining