Aracor

Chief Marketing Officer

• Define and track goals for the marketing organization
• Refine Aracor’s positioning, category narrative, and core messaging
• Identify and prioritize ICP segments (VC, PE, M&A, Corporate Development)
• Design and execute structured market activation strategies (design partners, pilot cohorts, targeted outreach, curated events)
• Develop sales enablement materials and core marketing assets to support early deal cycles
• Oversee website, brand, and content strategy
• Establish marketing KPIs tied directly to pipeline and revenue
• Partner closely with Head of Sales to align messaging, outreach, and funnel execution
• Manage and scale the marketing function as traction grows

Head of Marketing

Sales

• Identify and engage potential customers, focusing on in-house legal teams, PE firms, and VC firms
• Own the full sales cycle end-to-end, including outbound prospecting, discovery, demos, negotiations, and close
• Conduct tailored product demos, clearly communicating Aracor’s value in due diligence and complex document review workflows
• Develop and execute an initial sales strategy to drive new business and establish repeatable pipeline generation
• Build strong relationships with senior legal and investment professionals and understand their workflows, constraints, and decision-making process
• Partner closely with leadership to refine pricing, packaging, messaging, and ideal customer profile (ICP)
• Provide structured customer feedback to shape product development and marketing efforts
• Build and implement sales infrastructure, including CRM processes, pipeline reporting, and forecasting discipline
• Over time, help define the hiring plan and playbook for scaling the sales team post-initial traction