Aracor

Head of Marketing

Aracor

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Job Level

Lead

About the role

  • Define and track goals for the marketing organization
  • Refine Aracor’s positioning, category narrative, and core messaging
  • Identify and prioritize ICP segments (VC, PE, M&A, Corporate Development)
  • Design and execute structured market activation strategies (design partners, pilot cohorts, targeted outreach, curated events)
  • Develop sales enablement materials and core marketing assets to support early deal cycles
  • Oversee website, brand, and content strategy
  • Establish marketing KPIs tied directly to pipeline and revenue
  • Partner closely with Head of Sales to align messaging, outreach, and funnel execution
  • Manage and scale the marketing function as traction grows

Requirements

  • Experience leading marketing at a B2B SaaS company from pre-revenue or <$1M ARR to repeatable pipeline
  • Demonstrated ownership of go-to-market strategy and execution
  • Experience marketing to legal, financial services, enterprise software, or other relationship-driven buyers with longer sales cycles
  • Track record of generating qualified pipeline in close partnership with sales leadership
  • Experience managing CRM-driven marketing (HubSpot preferred)
  • Ability to operate hands-on in a small, fast-moving team
  • Strong written and verbal communication skills with the ability to translate complex products into clear, compelling messaging.
Benefits
  • Foundational executive-level role with direct influence on company trajectory
  • Work alongside experienced dealmakers and operators with deep industry credibility
  • Build the marketing engine of an AI-native platform serving high-value transaction professionals
  • Meaningful ownership and upside in an early-stage company
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
go-to-market strategysales enablementmarket activation strategiesmarketing KPIspipeline generationB2B marketingcontent strategybrand strategyCRM-driven marketingmessaging
Soft Skills
leadershipcommunicationcollaborationstrategic thinkingproblem-solvingadaptabilityownershipcreativityanalytical skillsteamwork