ArabyBrand

SEO Marketing

• Develop, implement, and manage comprehensive SEO strategies for various types of websites and content management systems.
• Conduct in-depth technical SEO audits, keyword research, and competitive analysis.
• Optimize everything from on-page content to site architecture and backlink profiles.
• Track, analyze, and report on key SEO metrics, providing actionable insights and clear performance updates to clients.
• Stay ahead of the curve with the latest search engine algorithm updates and industry best practices.

Senior SEO Specialist

Social Media Manager

• Develop monthly and quarterly content strategies aligned with clear objectives (Awareness, Consideration, Conversion).
• Translate client goals into actionable, measurable content plans.
• Guide the team in structuring content pillars and building comprehensive content maps.
• Define and refine tone of voice and content identity for each brand.
• Ensure alignment between the Content Department’s outputs and other relevant departments’ deliverables.
• Oversee the preparation of monthly and weekly content plans prior to publishing.
• Review copy from a branding and commercial perspective — not just linguistically.
• Ensure every post has a clearly defined objective reflected on performance dashboards.
• Propose creative concepts for seasonal and commercial campaigns (Ramadan, National Day, sales seasons, etc.).
• Develop content ideas that go beyond standard posts into structured series, storytelling formats, and integrated campaigns.
• Supervise the team managing client accounts across all social media platforms.
• Monitor trends and strategically transform them into brand opportunities.-
• Identify optimal content formats per platform.
• Establish publishing quality standards (design, copy, timing, and performance).
• Lead the Content and Social Media team (Social Media Specialists, Copywriters, Designers).
• Organize weekly tasks and monitor deliverables.
• Resolve conflicts between creativity and deadlines.
• Coordinate closely with the Performance Marketing and Account Management teams.
• Provide clear progress reports to management outlining achievements and challenges.
• Develop structured growth and skill development plans for team members.
• Monitor and evaluate client and team KPIs.
• Analyze performance results and extract actionable insights for continuous improvement in subsequent cycles.
• Attend monthly client meetings.
• Defend creative decisions using data and logical reasoning rather than personal preference.
• Manage client expectations while protecting internal team morale and workflow stability.

Content and Social Media Manager

Web Designer

• Lead a Cross-Functional Team: Directly manage and guide our team of UI/UX Designers and Web Designers (Implementers), fostering a collaborative and high-performance culture.
• Be the Team Mentor: Your primary role is to develop talent. You will be responsible for the professional growth of each team member through consistent, constructive feedback, knowledge sharing, and identifying training opportunities.
• Orchestrate the Full Lifecycle: Own and optimize the entire workflow, ensuring a seamless handoff from the design phase (Figma) to implementation on WordPress, Salla, Zid, and Shopify.
• Process Improvement: Build and refine our internal processes (e.g., Design Systems, technical SOPs) to increase efficiency and quality.
• Design for Conversion: Drive the team to create user experiences that are not only beautiful but are engineered to sell. Ensure every design choice is backed by CRO best practices.
• User-Centric Guard: You are the ultimate guardian of the user experience, ensuring it is seamless, intuitive, and friction-free.
• The Bridge: Act as the primary technical link between the design and web teams, translating creative concepts into clear, actionable technical requirements.
• Ultimate Quality Owner: You are accountable for the final quality of both the UI/UX design and the pixel-perfect, bug-free implementation on the web.

Web Design & UI/UX Lead

Revenue Operations

• Conduct heuristic evaluations on full websites (Home, Category, Product Pages) and checkout flows to identify friction points.
• Analyze user behavior using heatmaps, scroll maps, and session recordings (using tools like Microsoft Clarity or Hotjar).
• Perform Message Match audits to ensure ad copy aligns with the website content.
• Analyze conversion funnels in Google Analytics 4 to identify exactly where users are dropping off and discover underperforming segments.
• Gather qualitative data from customer surveys and reviews to understand the "Why" behind the "What."
• Assist in prioritizing test ideas using scoring frameworks like ICE & PIE to ensure we focus on the opportunities with the highest potential impact on revenue.
• Assist in formulating strong, data backed hypotheses for A/B tests.
• Set up and launch A/B tests using tools like VWO, FigPii, Google Tag Manager, or similar platforms.
• Monitor live tests to ensure data accuracy and statistical significance.
• Create clear, actionable reports summarizing audit findings and test results.
• Translate complex data into simple insights for our clients.

Junior CRO Specialist

• - Manage, publish, and schedule content across Facebook, Instagram, TikTok, Snapchat, YouTube, X (Twitter), and Pinterest.
• - Execute content calendars accurately and consistently across all platforms.
• - Track trends and collaborate with the team to apply them in ways that serve each brand.
• - Optimize posting formats, timing, and platform-specific execution.
• - Monitor performance and support growth through data-driven decision

Senior SEO Specialist

Content and Social Media Manager

Web Design & UI/UX Lead

Junior CRO Specialist

Social Media Specialist – Growth