ArabyBrand

Marketing

• - Develop and execute comprehensive performance marketing strategies across multiple channels, including Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, and other digital platforms.
• - Continuously monitor, analyze, and optimize campaigns to ensure maximum ROI and achieve KPIs such as CPA, CPC, ROAS, and LTV.
• - Conduct thorough market research to identify target audiences and evaluate competitor performance.
• - Utilize digital analytics and data to perform A/B testing, optimize landing pages, and refine audience targeting strategies.
• - Collaborate closely with cross-functional teams, including Creative, Content, and Analytics, to ensure cohesive and impactful marketing strategies.
• - Stay up-to-date with the latest trends and best practices in digital marketing and growth hacking.
• - Develop detailed performance reports and provide actionable insights to clients and internal stakeholders.
• - Manage budgets effectively, ensuring optimal allocation of resources to maximize campaign performance.

Performance Media Buyer – Mid-Level

Account Manager

• serve as the primary point of contact and communication bridge between clients, ensuring their needs are promptly and effectively addressed.
• Cultivate and maintain long-term, trust-based relationships with clients to promote loyalty and satisfaction.
• Skillfully negotiate contracts and agreements to achieve mutually beneficial outcomes.
• Proactively and professionally handle client concerns and inquiries in a timely manner.
• Prepare detailed account, performance and revenue reports that showcase key performance metrics and provide actionable insights.
• Identify growth opportunities within client accounts and collaborate with internal teams to drive sales.
• Develop innovative strategies to strengthen client relationships and Develop innovative strategies to strengthen client relationships and increase revenue while delivering exceptional value.
• Ensure timely resolution of critical issues to facilitate effective escalation management.
• Work closely with Analytics and Ad Operations to determine root causes for customer success or failure and drive requirements for product or process enhancement and development as needed
• Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
• Leverage technical tools and quantitative data to manage campaigns to success, high customer satisfaction and renewal • Provide input on new processes and workflows as needed
• Focus on ensuring we maintain superior customer service levels, operational excellence and strategic insight.

Key Account Manager

• - Assist in developing and executing performance marketing campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
• - Monitor and analyze campaign performance metrics, including CPA, CPC, CTR, and ROAS.
• - Support A/B testing efforts to optimize ads, landing pages, and audience targeting.
• - Collaborate with cross-functional teams (Creative, Content, and Analytics) to ensure campaigns align with overall marketing strategies.
• - Conduct market research to identify trends, opportunities, and areas for improvement.
• - Generate performance reports and provide actionable insights to the senior team.
• - Stay updated on the latest trends in digital marketing and performance advertising.

Junior Performance Media Buyer

Accountant

•⁠ ⁠Record, review, and post daily accounting entries accurately and on time.
•⁠ ⁠Prepare monthly accruals, prepaid expenses, revenue recognition entries, and other required adjustments.
•⁠ ⁠Manage the monthly closing process and ensure all accounts are properly reconciled.
•⁠ ⁠Review the trial balance and identify any unusual balances or inconsistencies.
•⁠ ⁠Maintain accurate and up-to-date accounting records.
•⁠ ⁠Support the preparation of monthly, quarterly, and annual financial statements.
•⁠ ⁠Prepare, issue, and review client invoices based on approved contracts, retainers, projects, and service agreements.
•⁠ ⁠Track client payments and ensure that all collections are properly matched with the relevant invoices.
•⁠ ⁠Prepare accounts receivable aging reports and highlight overdue balances.
•⁠ ⁠Follow up internally on delayed payments and support management with clear collection status reports.
•⁠ ⁠Maintain accurate records for each client, including invoices issued, payments received, outstanding balances, and payment delays.
•⁠ ⁠Coordinate with relevant teams regarding service continuation, suspension, or escalation based on client payment status.
•⁠ ⁠Review supplier invoices, expense claims, and supporting documents before recording or processing payments.
•⁠ ⁠Maintain accurate accounts payable records and supplier balances.
•⁠ ⁠Prepare payment schedules for suppliers, vendors, and service providers.
•⁠ ⁠Ensure that all expenses are properly classified and allocated to the correct accounts, departments, or cost centers.
•⁠ ⁠Monitor recurring expenses and highlight any unusual or unjustified cost increases.
•⁠ ⁠Support the development of better expense control and documentation procedures.
•⁠ ⁠Prepare regular bank reconciliations and investigate any differences between bank statements and accounting records.
•⁠ ⁠Monitor bank transactions, transfers, checks, payment gateways, or wallets if applicable.
•⁠ ⁠Prepare cash position and cash flow reports for management.
•⁠ ⁠Track pending payments, incoming transfers, and short-term financial obligations.
•⁠ ⁠Support management with a clear view of liquidity, upcoming commitments, and expected collections.
•⁠ ⁠Review monthly payroll reports in coordination with the HR team.
•⁠ ⁠Record payroll entries, including salaries, bonuses, deductions, social insurance, allowances, and other employee-related costs.
•⁠ ⁠Track employee advances, custody, reimbursements, and any outstanding balances.
•⁠ ⁠Ensure payroll-related entries are accurate and aligned with approved internal policies.
•⁠ ⁠Prepare and organize the required data for tax filings in coordination with the external accountant, tax consultant, or auditor.
•⁠ ⁠Support VAT, withholding tax, e-invoicing, and any other applicable tax requirements.
•⁠ ⁠Ensure that invoices, receipts, contracts, and supporting documents are properly archived and accessible.
•⁠ ⁠Follow up on accounting and tax deadlines to avoid delays or penalties.
•⁠ ⁠Assist in preparing files and documents required for internal or external audits.
•⁠ ⁠Prepare monthly management reports covering:
• - Revenue.
• - Expenses by category.
• - Net profit or loss.
• - Client receivables.
• - Supplier payables.
• - Cash position.
• - Collection status.
• - Budget vs. actual comparisons, when applicable.
•⁠ ⁠Analyze financial variances and highlight key observations to management.
•⁠ ⁠Support management in understanding service profitability, department costs, and client-level financial performance.
•⁠ ⁠Provide accurate financial insights that help improve decision-making and cost control.
•⁠ ⁠Work on the company’s accounting system, preferably Odoo or a similar ERP system.
•⁠ ⁠Maintain clean and organized accounting records within the system.
•⁠ ⁠Improve the documentation cycle for payments, approvals, invoices, and expenses.
•⁠ ⁠Help develop and implement better internal accounting procedures.
•⁠ ⁠Ensure proper control over financial documents, approvals, and sensitive information.
•⁠ ⁠Support the company’s transition toward a more structured, scalable, and reliable finance function.

ArabyBrand

Performance Media Buyer – Mid-Level

Key Account Manager

Junior Performance Media Buyer

Senior General Accountant

Digital & Business Strategist – Account Manager