Contribute to and execute the Industrial go-to-market strategy, including market segmentation, ideal customer profiles (ICPs), messaging and value propositions by sub- industries globally.
Build annual and quarterly integrated marketing plans for the Industrial segment, aligning campaigns, content, digital, events, and partner tactics to pipeline and revenue targets.
Lead Industrial-focused demand generation, including awareness, ABM programs, lead nurture, and sales plays that support Industrial offerings and embedded solutions.
Plan and maintain industry-specific web content (solution pages, industry pages, case studies, blogs, and landing pages), using SEO and web analytics to improve visibility, engagement, and conversion for Industrial audiences.
Support internally on Industrial-focused initiatives by contributing segment insights, customer references, and competitive context, and by reviewing Industrial messaging for analyst briefings and evaluations.
Partner with Product Management, Product Marketing and sales to shape offer narratives, launch plans, and adoption programs for new and existing Industrial solutions.
Serve as the key marketing partner for sales leadership, collaborating on industry- focused enablement.
Develop industry-specific content (presentations, solution briefs, case studies, playbooks) that support executive conversations, decision makers and complex deal cycles.
Track and report on Industrial segment performance through dashboards and scorecards (pipeline, revenue, win rates, coverage, campaign impact) and recommend optimization actions.
Represent Industrial marketing needs in global and regional marketing teams to ensure Industrial priorities are visible and funded.

Requirements

8-10 years of industry/ vertical marketing experience within the Manufacturing, Energy & Utilities, Healthcare, airports, embedded, and/or related technology sectors.
Proven experience building and executing go-to-market strategies for technical or infrastructure software solutions (e.g., cloud platforms, OT/IT, edge).
Demonstrated success partnering with sales to drive pipeline and revenue in defined verticals, including ABM or segment-based marketing programs.
Strong skills in campaign planning, content strategy, and performance measurement; comfortable using marketing automation, CRM, and analytics tools.
Excellent communication and storytelling skills, with the ability to translate complex technical concepts into compelling, industry-relevant narratives for senior decision makers.
A track record of collaborating with sales teams to achieve business goals and accelerate growth.
Must be legally able to work in the United States without requirement of any type of visa sponsorship or transfer, now or at any time in the future.
Must be a resident of Greater Detroit, Greater Boston or Greater CA Bay area with ability to work on site 3 days/week.

Benefits

Hybrid work model for workplace flexibility
Comprehensive health, dental, and life insurance
Short and long-term disability coverage
RRSP matching for financial security
Flexible time-off policies for work-life balance
Employee assistance program for mental well-being
Learning benefits, including a LinkedIn Learning subscription and seminars

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

go-to-market strategydemand generationcampaign planningcontent strategyperformance measurementSEOweb analyticsmarketing automationCRMABM programs

Soft Skills

communication skillsstorytelling skillscollaborationstrategic thinkinganalytical skills