april april

Senior Product Marketing Manager

april april

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $120,000 - $165,000 per year

Job Level

Senior

About the role

  • Conduct market research and competitive analysis to inform product positioning, pricing strategies, and differentiation
  • Develop product marketing strategies that drive consideration and adoption
  • Own product messaging and positioning across all customer touchpoints and sales materials
  • Collaborate with Sales and Customer Success to develop product collateral, sales enablement materials, webpage optimizations, customer case studies, etc.
  • Surface insights from post-sale adoption data to refine pre-sale messaging and go-to-market approach
  • Contribute to the development of plug-and-play marketing toolkits, templates, and playbooks that enable our partners to launch and scale effectively

Requirements

  • 5-8 years of experience in product marketing or growth marketing at fintech, SaaS, or high-growth startups selling to banking and/or wealth verticals
  • Experience in market research to inform customer segmentations, opportunity sizing and communications strategies
  • Proven ability to drive product adoption through effective messaging, positioning, and user communications
  • Strong writing and communication skills with the ability to create compelling copy for diverse audiences
  • Highly cross-functional with proven ability to influence stakeholders and drive alignment across teams
  • Comfortable working on complex products and learning quickly in new domains
  • Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred.
Benefits
  • Offers Equity 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggrowth marketingmarket researchcustomer segmentationcommunications strategiesproduct adoptionmessagingpositioningsales enablementwebpage optimization
Soft skills
strong writing skillscommunication skillsinfluence stakeholdersdrive alignmentcross-functional collaborationability to learn quicklycreate compelling copy
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in CommunicationsMBA