AppFollow

Growth Marketing Manager

AppFollow

full-time

Posted on:

Location Type: Remote

Location: Finland

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About the role

  • Drive lead generation and revenue growth across key segments
  • Collaborate with Sales and Growth Product teams to create a measurable marketing pipeline
  • Work with Marketing Manager, designer, and freelance contributors
  • Develop SEO & GEO strategy to grow organic traffic
  • Produce and distribute content across channels
  • Optimize landing pages and conduct A/B testing
  • Generate leads from events and webinars
  • Execute paid acquisition strategies with demonstrable ROI

Requirements

  • 3+ years in growth/demand gen in B2B SaaS (required)
  • Mobile app or gaming industry experience (strong plus)
  • Product marketing experience (strong plus)
  • Remote startup experience, European time zone
  • Fluent English (required)
  • Russian, Spanish, Portuguese, or German (preferred)
Benefits
  • Equity options after probation
  • Quarterly performance bonuses
  • Annual team meetups and company all-hands offsite
  • Monthly coworking budget
  • Internal hackathons 2–3x per year
  • Equipment support (laptop, home office)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationrevenue growthSEO strategyGEO strategyA/B testingpaid acquisition strategiescontent productionmarketing pipelineB2B SaaSproduct marketing
Soft Skills
collaborationcommunicationorganizational skills