Appficiency Inc.

Salesforce Developer

• Lead the design, strategy, and governance of complex, enterprise-wide Salesforce implementations
• Act as trusted advisors to clients, defining technical solutions, managing integration architecture, ensuring high-performance standards, and mentoring teams
• Own technical discovery, solution design, and documentation for client engagements
• Conduct technical reviews, ensuring solutions are scalable, maintainable, and aligned with Salesforce best practices
• Design and oversee integrations between Salesforce and third-party systems (APIs, middleware, ETL)
• Act as the senior technical point of contact for key client accounts
• Lead technical workshops, discovery sessions, and stakeholder presentations
• Translate complex business requirements into robust technical solutions
• Support pre-sales activities with technical scoping, estimation, and proposal input
• Build trusted relationships with client technical teams and leadership
• Line manage a team of 3-4 technical consultants and developers
• Conduct regular 1-2-1s, performance reviews, and career development planning
• Mentor and coach team members, supporting their technical growth and certifications
• Allocate and manage team workload across projects
• Foster a collaborative, high-performing team culture
• Support recruitment and onboarding of new technical team members

Senior Salesforce Technical Architect

Marketing

• Assist with the development and execution of marketing strategy, campaigns, and initiatives.
• Collaborate with cross-functional teams to create marketing collateral, such as case studies, white papers, blogs, and other written content and visual materials.
• Create sales enablement materials for customers and partners to support Sales Qualified Leads (SQLs) generation.
• Create and manage social media content and engagement for the company's social media accounts.
• Produce engaging content across multiple formats, including short- and long-form written content, infographics, presentations, and video assets, to drive audience engagement and support marketing objectives.
• Coordinate and execute initiatives to expand brand visibility and market presence through industry publications, trade journals, media outreach, press releases, and strategic public relations opportunities.
• Coordinate and assist with the planning and execution of events, including webinars, trade shows, and conferences.
• Monitor and report on key performance indicators (KPIs) such as Marketing Qualified Leads (MQLs), SEO/AEO/GEO performance, and search engine rankings.
• Support the development and execution of digital marketing campaigns, including email marketing and search engine marketing (SEM).
• Monitor and report on the performance of marketing campaigns and provide insights and recommendations for improvement.
• Manage and maintain the marketing collateral and digital asset library.
• Manage the company website, including maintaining and updating content.
• Conduct market research and competitive analysis to inform marketing strategies and tactics.
• Assist with other marketing projects and duties as assigned.

Marketing Specialist

Manager

• Define and operationalize a clear product vision and multi-year roadmap aligned to company growth objectives
• Identify and validate new market opportunities, leading product development from ideation through commercialization
• Own and drive software revenue growth, partnering closely with Sales and Marketing to deliver against targets
• Establish a customer-centric product discovery framework, grounded in user insights and market intelligence
• Build, lead, and scale a high-performing product organization (Product Management, Design, and Engineering alignment)
• Implement performance metrics (KPIs/OKRs) to enable data-driven product decisions and accountability
• Maintain a hands-on, curious approach to new technology, regularly experimenting, prototyping, and stress-testing new capabilities to assess real-world product applicability
• Champion the integration of AI, automation, and emerging technologies across the product suite
• Expand and strengthen strategic partnerships within the Microsoft, NetSuite/Oracle, and Salesforce ecosystems
• Proven leadership across software development, product delivery, and innovation
• Hands-on technical credibility
• Operational discipline and people leadership

Manager, Product Innovation

Support Engineer

• Drive customer satisfaction by tackling complex challenges in NetSuite products and implementations.
• Provide primary product support, training and development project management.
• Identify and route support issues to appropriate groups and escalate issues as required.
• Be the voice of the customer to internal stakeholders, providing insight and data to inform product development.
• Work with development teams to better understand issues and provide suggested solutions.

Senior Salesforce Technical Architect

Marketing Specialist

Manager, Product Innovation

Product Support Engineer