App Guardians - App Growth Network's Mobile Marketing Agency

Growth Marketing

• Collaborate with and support the Account Success team to understand client goals and KPIs
• Help with Media Optimization and drive goal attainment
• Understand client needs and translate them into actionable keyword research and recommendations
• Continuously improve App store rankings and conversion rates
• Implementing high-quality ASO localization strategies in the AppStore
• Monitor and report on keyword rankings and ASO progress
• Advise clients on marketing strategies and identify areas for testing and growth
• Work with mobile growth stack platforms and ASO Tools (Apptweak, Mobile Action)
• Running A/B tests on store assets (keywords, titles, screenshots, description)
• Stay up-to-date with digital technologies developments and the mobile marketing community
• Participate in the agency knowledge and process development - if you have an idea how we can do things more effectively, we want to hear it!

App Marketing Specialist – User Acquisition

Account Executive

• Build and maintain strong relationships with external stakeholders (founders and/or marketing executives) - you will be their main point of contact
• Understand client needs and translate them to actionable tasks for our cross-functional teams (content, design, data, ASO, Paid Media)
• Advise clients on marketing strategies and identify areas for testing and growth
• Manage our team of Account Success Managers and Coordinators, mentoring and supporting their clients
• Negotiate renewals and contract terms for key clients
• Manage projects to maximize value delivery to clients, high quality results, on time and on budget
• Set up, monitor, and optimize paid channels and performance metrics (supported by a paid media specialist)
• Work with mobile growth stack platforms and tools from user acquisition (ASO tools, Facebook, Google, Apple Search Ads), through retention (Firebase, Braze, Clevertap), monetization, and overall - we will teach you how to work with them
• Stay up-to-date with digital technologies developments - attend webinars, conferences and be an active participant in a mobile marketing community
• Participate in agency thought leadership and process development - if you have an idea how we can do things more effectively, we want to hear it :)

App Marketing Specialist – User Acquisition

Account Director