App Guardians - App Growth Network's Mobile Marketing Agency

App Marketing Specialist – User Acquisition

App Guardians - App Growth Network's Mobile Marketing Agency

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Junior

Tech Stack

Firebase

About the role

  • Collaborate with and support the Account Success team to understand client goals and KPIs
  • Help with Media Optimization and drive goal attainment
  • Understand client needs and translate them into actionable keyword research and recommendations
  • Continuously improve App store rankings and conversion rates
  • Implementing high-quality ASO localization strategies in the AppStore
  • Monitor and report on keyword rankings and ASO progress
  • Advise clients on marketing strategies and identify areas for testing and growth
  • Work with mobile growth stack platforms and ASO Tools (Apptweak, Mobile Action)
  • Running A/B tests on store assets (keywords, titles, screenshots, description)
  • Stay up-to-date with digital technologies developments and the mobile marketing community
  • Participate in the agency knowledge and process development - if you have an idea how we can do things more effectively, we want to hear it!

Requirements

  • 1+ years working with Paid Media
  • 1+ years working with SEO or ASO tools
  • 1+ years in a client-facing/ stakeholder management role
  • Excellent verbal and written English language skills
  • Strong reporting and data analysis skills with the ability to translate into actionable business insights for a variety of audiences
  • Strong analytical skills and proven experience analyzing data in Excel/Google Sheets
  • Strong project management and team communication skills
  • Self-starter and keen to take ownership and adapt to or drive change
  • Nice to have: Hands-on experience with paid media management tools (Apple Search Ads, Facebook Ads, Google Ads)
  • Familiarity with MMPs and in-app analytics tools (Appsflyer, Adjust, Firebase, Mixpanel, Amplitude)
  • Familiarity with project management and communication tools (Asana, Slack)
  • Degree in business, Marketing, Advertising or relevant field
Benefits
  • Real career growth - start-ups mean things change frequently including new roles and opportunities to advance and lead
  • Competitive compensation - not just the basics but also stock options and quarterly performance bonuses. We take care of our people
  • Dynamic industry - mobile is rapidly changing which means constant learning and brushing elbows with all kinds of people and businesses
  • Flat culture - we care about our people being empowered to share ideas and build the future. Decide and do, that’s our credo.
  • Work where you want - whether from home, coffee shop, the beach or our lovely office in Vancouver’s Gastown district
  • Unlimited Paid Time off (PTO) and sick time - use the time you need to rest and recharge
  • Professional development - we invest in our teams to boost their industry and professional knowledge. This includes webinars, media, workshops and even worldwide travel opportunities to the best conferences (when they are happening again)!
  • Health and Wellness - flexible health benefits to take care of yourself and those you care about
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ASOSEOdata analysisA/B testingkeyword researchmedia optimizationreportingExcelGoogle Sheetspaid media management
Soft Skills
client-facingstakeholder managementverbal communicationwritten communicationanalytical skillsproject managementteam communicationself-starterownershipadaptability