Account Director
App Guardians - App Growth Network's Mobile Marketing Agency
full-time
Posted on:
Location Type: Remote
Location: United States
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Job Level
Tech Stack
About the role
- Build and maintain strong relationships with external stakeholders (founders and/or marketing executives) - you will be their main point of contact
- Understand client needs and translate them to actionable tasks for our cross-functional teams (content, design, data, ASO, Paid Media)
- Advise clients on marketing strategies and identify areas for testing and growth
- Manage our team of Account Success Managers and Coordinators, mentoring and supporting their clients
- Negotiate renewals and contract terms for key clients
- Manage projects to maximize value delivery to clients, high quality results, on time and on budget
- Set up, monitor, and optimize paid channels and performance metrics (supported by a paid media specialist)
- Work with mobile growth stack platforms and tools from user acquisition (ASO tools, Facebook, Google, Apple Search Ads), through retention (Firebase, Braze, Clevertap), monetization, and overall - we will teach you how to work with them
- Stay up-to-date with digital technologies developments - attend webinars, conferences and be an active participant in a mobile marketing community
- Participate in agency thought leadership and process development - if you have an idea how we can do things more effectively, we want to hear it :)
Requirements
- Strong Media Management and negotiation skills
- Experience leading and supporting a small but dynamic team
- 5+ years working in a digital marketing agency or a fast-growing tech startup
- 5+ years in a client-facing/ stakeholder management role
- Hands-on experience with paid media management tools (Facebook Ads, Google Ads) and other online marketing tools
- Self-starter and keen to take ownership
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Strong project management team communication skills
- Nice to have: App marketing knowledge is a big bonus but can be trained but you must prove to be mobile-savvy - we will ask you what your favorite mobile apps are
- Familiarity with MMPs and in-app analytics tools (Appsflyer, Adjust, Firebase, Mixpanel, Amplitude)
- Familiarity with project management and communication tools (Asana, Slack)
- Strong reporting and data analysis skills
- Degree in business, Marketing, Advertising or relevant field
Benefits
- Real career growth - start-ups mean things change frequently including new roles and opportunities to advance and lead
- Competitive compensation - not just the basics but also stock options and quarterly performance bonuses. We take care of our people
- Dynamic industry - mobile is rapidly changing which means constant learning and brushing elbows with all kinds of people and businesses
- Flat culture - we care about our people being empowered to share ideas and build the future. Decide and do, that’s our credo
- Work where you want - whether from home, coffee shop, the beach or our lovely office in Vancouver’s Gastown district
- Unlimited Paid Time off (PTO) and sick time - use the time you need to rest and recharge
- Professional development - we invest in our teams to boost their industry and professional knowledge. This includes webinars, media, workshops and even worldwide travel opportunities to the best conferences (when they are happening again)!
- Health and Wellness - flexible health benefits to take care of yourself and those you care about
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
media managementnegotiationpaid media managementproject managementdata analysisapp marketingstakeholder managementanalytical skillscommunication skills
Soft Skills
team leadershipmentoringself-starterownershipverbal communicationwritten communicationorganizational skills