Apollo.io

Head of GTM Engineering, Digital Success

Apollo.io

full-time

Posted on:

Origin:  • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Salary

💰 $190,000 - $325,000 per year

Job Level

Lead

Tech Stack

Apollo

About the role

  • The Head of GTME (Digital Success) is Apollo’s first architect of a scaled, AI-native digital success motion. This leader takes ownership of customer outcomes post-onboarding—where activation is scored, but expansion, pipeline generation, and digital orchestration remain untapped.
  • This role is part strategist, part system-builder, and part revenue architect. They will design the Digital Success Engine for Apollo: orchestrating agentic adoption loops, outbound virality, contextual upsells, and cross-functional programs that convert onboarding momentum into sustained revenue impact.
  • Core mandate: make Apollo customers successful by making them generate more pipeline, more meetings, and more sales—faster—via digital-first interventions.
  • Key Responsibilities:
  • Design Apollo’s Digital Success Engine: architect repeatable workflows that move users from post-onboarding → adoption → expansion → advocacy.
  • Engineer Viral Outbound Product Loops: create product-led or Agentic interventions (playbooks, templates, cadences) delivered digitally, that mimic Slack/Canva virality but tuned for outbound.
  • Build Expansion Signals: design the taxonomy of usage-to-expansion triggers and run in-product upsell nudges that are pipeline-aligned.
  • Cross-Functional Conductor: align Product, CS, Growth, and Analytics teams around shared metrics (NRR, pipeline, adoption).
  • Digital vs. Human-in-Loop Balance: define clear frameworks for when automation drives success and when high-touch human support steps in.
  • Data-Backed & AI-First: leverage analytics, telemetry, and Apollo’s AI agent layer to drive all programs.
  • We are AI Native: Apollo.io is an AI-native company built on a culture of continuous improvement. We’re on the front lines of driving productivity for our customers—and we expect the same mindset from our team. If you\'re energized by finding smarter, faster ways to get things done using AI and automation, you\'ll thrive here.
  • Why You’ll Love Working at Apollo: At Apollo, we’re driven by a shared mission: to help our customers unlock their full revenue potential. That’s why we take extreme ownership of our work, move with focus and urgency, and learn voraciously to stay ahead.
  • We invest deeply in your growth, ensuring you have the resources, support, and autonomy to own your role and make a real impact. Collaboration is at our core—we’re all for one, meaning you’ll have a team across departments ready to help you succeed. We encourage bold ideas and courageous action, giving you the freedom to experiment, take smart risks, and drive big wins.

Requirements

  • Experience designing scalable Digital Success Engines and activation → expansion workflows
  • Ability to architect cross-functional programs with Product, CS, Growth and Analytics
  • Familiarity with analytics, telemetry, and AI agent layers to drive programs
  • Experience with product-led growth, viral outbound loops, and in-product upsell nudges
  • Strong strategic, communication, and leadership skills