Apiiro

Product Marketing

• Develop and maintain positioning and messaging frameworks
• Research industry trends to proactively recommend messaging and content that will resonate with target audiences
• Create compelling assets to educate the market on risk-based application security and why it is essential for organizations of all types and sizes
• Analyze competitors and develop battle cards
• Understand the analyst landscape and helping to craft briefing materials and follow-up for them
• Lead product launches, from building the message to overseeing the development and rollout of new collateral
• Conduct regular conversations with our customers, prospects, and closed-lost deals to keep our pulse on the market
• Lead sales and partner enablement
• Work with cross-functional teams to develop persona-driven, high-performing content and content strategies to maximize conversion throughout the buyer journey

Product Marketing Manager

Solutions Engineer

• Lead technical discovery with prospects to understand their architecture, challenges, and success criteria.
• Design solution architectures across SCM, CI/CD, ticketing, registries, and identity systems.
• Deliver compelling demos and proof-of-value (POV) engagements that connect features to tangible outcomes like reduced risk and improved developer velocity.
• Build ROI and risk models that clearly quantify Apiiro’s business value.
• Partner with Sales to drive the technical win and accelerate the sales cycle.
• Collaborate with Customer Success to ensure smooth handoffs and early customer success post-sale.
• Support security and compliance reviews, helping customers understand data handling, encryption, and alignment with frameworks.
• Provide competitive insights and deal strategy, articulating Apiiro’s unique differentiation in the ASPM market.
• Document and share learnings through reusable templates, demo assets, and feedback loops with Product and Engineering.

Product Marketing Manager

Solution Engineer