Anvilogic

Product Marketing

• Develop and implement comprehensive go-to-market strategies for the enterprise reseller channel and mid-market segments.
• Collaborate with cross-functional teams, including sales, product, and customer success, to align marketing efforts with overall business objectives.
• Identify, recruit, and manage relationships with key enterprise resellers to expand market presence and drive revenue growth.
• Create and oversee training programs for resellers to ensure effective product knowledge and sales techniques.
• Conduct market research to identify trends, customer needs, and competitive landscape within the mid-market sector.
• Utilize data-driven insights to refine product positioning and messaging for various target audiences.
• Lead product marketing initiatives, including go-to-market launches, promotional campaigns, and sales enablement resources.
• Work closely with product management to develop product roadmaps based on market feedback and customer demands.
• Establish KPIs to measure the success of go-to-market initiatives, channel performance, and marketing campaigns

Channel Go-to-Market Director

Marketing

• Support the execution of integrated demand generation campaigns across digital, events, and partners
• Manage timelines, assets, and promotion plans for multi-channel campaigns
• Coordinate with the small, but mighty marketing team to ensure campaigns launch on time and on brand
• Build a webinar program from the ground up: third-party, “homegrown”, partner, sales-executed (ABM)
• Own webinar logistics end-to-end (planning, setup, promotion, execution, follow-up)
• Manage webinar tools and integrations with HubSpot
• Coordinate speakers (internal, customers, partners)
• Build post-webinar nurture and follow-up flows with demand gen and sales
• Support field marketing programs including regional events, executive dinners, and roadshows
• Manage tradeshow execution: booth logistics, shipping, swag, staffing schedules, lead capture, and post-event nurture and follow-up flows with demand gen and sales
• Partner with sales on event planning, invitations, and follow-up strategy
• Track event performance and pipeline influence
• Support partner marketing manager with co-marketing initiatives with technology and channel partners
• Coordinate joint webinars, events, and campaigns
• Manage timelines, approvals, and execution across internal and partner teams
• Oversee database growth and health
• Build and manage campaigns, lists, forms, workflows, and emails in HubSpot
• Ensure accurate lead routing, lifecycle stages, and campaign attribution
• Support reporting on campaign performance, ROI, and pipeline impact
• Maintain clean data and documentation for repeatable execution

Marketing Manager – Demand & Field Programs

Full-stack Engineer

• Lead architecture designs and technical specifications ensuring scalability, maintainability and performance
• Design and build robust, scalable services and APIs
• Take ownership of software development initiatives from coding and testing to deployment and maintenance
• Perform thorough code reviews to maintain quality, consistency and adherence to coding standards
• Mentor senior engineers providing supportive feedback and promoting a positive and innovative culture within the team
• Collaborate closely with product managers and cross-functional teams to turn business requirements into production solutions

Staff Software Engineer

Business Development Rep

• Define and execute Anvilogic’s alliances strategy across cloud, cybersecurity, data platforms (Snowflake/Databricks), SIs, MSSPs, and channel partners.
• Identify priority partners and build a multi-year roadmap to grow routes-to-market and technical integrations.
• Drive partner-sourced and partner-influenced pipeline through joint GTM plans, co-selling motions, and field enablement.
• Establish targets, reporting, and partner performance reviews aligned to company ARR goals.
• Launch co-marketing campaigns, webinars, field events, and content with partners to build awareness and demand.
• Collaborate with Marketing and Sales Enablement to develop partner playbooks and messaging.
• Work with Product and Engineering to scope, prioritize, and deliver partner integrations and solution accelerators.
• Create partner onboarding, training, certification, and sales enablement programs.
• Maintain accurate partner forecasting and CRM hygiene.

Director of Alliances – Business Development

Product Manager

• **Key Responsibilities:**
• - **AI Agents & Automation:** Define how AI agents operate across the platform—from alert triage to threat hunting to detection lifecycle management
• - **AI Workflows:** Lead our next-generation AI orchestration layer, enabling customers to create reusable, context-aware AI workflows
• - **Chat & Conversational UX:** Shape how users interact with AI across investigation, analysis, and operational tasks
• - **AI Platform Strategy:** Define the roadmap for AI capabilities including memory systems, knowledge integration, and MCP (Model Context Protocol) connections
• **What You'll Do:**
• - Partner with engineering to ship AI features that deliver measurable security outcomes
• - Conduct deep customer research to understand analyst workflows, pain points, and automation opportunities
• - Work directly with our customer design partners to incorporate feedback and improvements
• - Write clear PRDs that translate complex AI/ML capabilities into intuitive user experiences
• - Define success metrics and use data to iterate on AI behavior and effectiveness
• - Collaborate with design to create interfaces that make AI transparent, controllable, and trustworthy
• - Work with go-to-market teams to position AI capabilities and enable customer adoption

AI Product Manager

Sales Development Rep

• Leverage AI + data-driven insights to identify buying signals, understand a prospect’s SOC/security priorities, and surface specific pain points before initiating outreach.
• Hyper-personalize outbound messaging to craft human, relevant, and compelling engagement across email, cold calls, and LinkedIn, tailored to the prospect’s needs and environment.
• Move beyond basic qualification frameworks (e.g., BANT) by running deeper discovery conversations that uncover true business impact and validate high-quality opportunities.
• Consistently generate net-new logo SQLs through strategic cold outbound and ABM-style execution—balancing outbound prospecting with inbound follow-up by leveraging intent data tools, MQLs, and CRM workflows to focus on the highest-value accounts.
• Achieving monthly and quarterly targets for outreach KPI's and SQLS

Sales Development Representative – West Coast

• Leverage AI + data-driven insights to identify buying signals, understand a prospect’s SOC/security priorities, and surface specific pain points *before* initiating outreach.
• Hyper-personalize outbound messaging to craft human, relevant, and compelling engagement across **email, cold calls, and LinkedIn**, tailored to the prospect’s needs and environment.
• Move beyond basic qualification frameworks (e.g., BANT) by running deeper discovery conversations that uncover true business impact and validate high-quality opportunities.
• Consistently generate net-new logo SQLs through strategic cold outbound and ABM-style execution—balancing outbound prospecting with inbound follow-up by leveraging **intent data tools, MQLs, and CRM workflows** to focus on the highest-value accounts.
• Achieving monthly and quarterly targets for outreach KPI's and SQLS