Define and continuously refine Anvilogic’s core messaging, value proposition, and category narrative — with a focus on establishing leadership in the AI-SOC market
Translate complex technical capabilities (detection engineering, SIEM augmentation, data lakes, AI-driven workflows) into clear, differentiated positioning
Own competitive intelligence and battlecards to ensure we win against SIEM vendors and adjacent platforms
Lead product and feature launches end-to-end, from positioning through enablement and campaign alignment
Partner with Product to shape roadmap priorities based on market needs and customer feedback
Define target personas (SOC leaders, detection engineers, CISOs) and tailor messaging accordingly
Leverage AI tools and workflows to accelerate GTM execution, experimentation, and iteration cycles
Equip Sales and Channel teams with the messaging, content, and tools needed to win deals
Develop high-impact sales assets: pitch decks, one-pagers, ROI frameworks, and customer proof points
Support field teams in strategic deals and help refine messaging based on real-world feedback
Drive the creation of high-quality content across formats: blogs, whitepapers, webinars, and analyst narratives
Establish Anvilogic as a thought leader in AI-SOC, detection engineering, and SIEM modernization
Partner with Demand Gen to ensure messaging consistency across campaigns
Build a deep understanding of customers, use cases, and buying behavior
Conduct win/loss analysis and feed insights back into messaging and product strategy
Engage directly with customers and prospects to validate positioning and uncover new opportunities
Apply AI-driven research and analysis techniques to rapidly synthesize market and customer insights

Requirements

8+ years of product marketing experience in cybersecurity or enterprise software
Proven track record of owning positioning, messaging, and go-to-market for technical products
Experience supporting enterprise sales cycles with strong enablement and deal support
Demonstrated ability to translate complex technical concepts into clear business value
Strong cross-functional collaboration skills across Product, Sales, and Marketing
Excellent communication and presentation skills, including executive-level messaging
Hands-on experience using AI/LLMs to drive productivity, scale content, and accelerate go-to-market execution
Deep familiarity with SIEM, SOC workflows, detection engineering, or security analytics (Preferred)
Experience marketing products in ecosystems like Splunk, Microsoft Sentinel, CrowdStrike, Palo Alto, Snowflake, or Databricks (Preferred)
Background in AI/ML-driven products or data platforms (Preferred)
Experience at a Series B or Series C company scaling go-to-market from early traction to repeatability (Preferred)
Familiarity with MITRE ATT&CK, detection-as-code, or modern SOC architectures (Preferred)
Experience supporting analyst relations (Gartner, Forrester, IDC) (Preferred)

Benefits

US Salary Transparency: It is common for employees in this role to receive a base salary of $185,000 - $250,000. Final compensation will depend on experience, qualifications, and location.
Competitive salary with equity in the company
Comprehensive medical, dental, and vision insurance
Unlimited paid time off policy for work life balance
401(k) retirement plan with company match
Monthly stipend for home internet and cell phone expenses

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

product marketingpositioningmessaginggo-to-marketdetection engineeringSIEM augmentationAI-driven workflowswin/loss analysisAI/LLMssecurity analytics

Soft Skills

cross-functional collaborationcommunicationpresentationcustomer engagementstrategic thinkingcontent creationleadershipanalytical thinkingcustomer feedback integrationexperimentation