IDD Care Manager
Trillium Health Resources
Senior Manager – Insights & Innovation
Antelope
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead qualitative and quantitative consumer insights initiatives, translating findings into strategies that strengthen brand positioning and fuel growth.
- Provide senior leadership with regular, data-driven updates on consumer trends and brand health.
- Build scalable frameworks to stay close to shoppers and consumers, ensuring insights directly inform portfolio strategy.
- Develop and implement customer segmentation strategies to optimize media investment and messaging effectiveness.
- Own brand P&L delivery, balancing revenue growth with profitability.
- Partner cross-functionally to prioritize key initiatives that strengthen brand positioning and accelerate growth.
- Execute integrated marketing plans across paid, earned, and owned channels to increase awareness, household penetration and drive brand loyalty.
- Ensure a consistent, compelling brand voice across all touchpoints.
- Build and manage a robust innovation pipeline that spans categories and brands.
- Partner cross-functionally to bring new products from ideation to successful commercialization.
- Identify and pursue category expansion opportunities that align with consumer needs and Antelope’s growth ambitions.
- Lead marketing input into portfolio optimization and SKU rationalization to strengthen brand performance.
- Collaborate with Sales and Brand teams to develop a prioritized product pipeline that supports multi-channel growth.
- Align portfolio strategy with evolving channel dynamics and consumer demand to maximize reach and impact.
- Coach and mentor brand management team members, building a high-performing and accountable function.
- Serve as a strategic partner on high-priority initiatives, providing focus and driving impact across the organization.
Requirements
- 8–10 years of progressive experience in brand strategy, consumer insights, and/or innovation within CPG is a must.
- Proven ability to design and lead consumer insights programs (qualitative & quantitative) and translate findings into actionable strategies.
- Demonstrated success managing brand P&L, with experience in pricing, promotion, portfolio management, and channel strategy.
- Strong background in innovation pipeline development, from ideation through commercialization, including category expansion.
- Experience leading portfolio optimization and SKU rationalization to strengthen performance and align with channel dynamics.
- Skilled in customer segmentation and applying insights to optimize media investment and messaging.
- Proven track record of building strong cross-functional partnerships to drive results.
- Demonstrated leadership in developing and coaching high-performing teams, with the ability to act as a strategic partner on enterprise-level initiatives.
- Analytical, strategic, and creative thinker with the ability to balance data-driven rigor and brand storytelling.
- Must love dogs or cats (& treats!).
Benefits
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
consumer insightsbrand strategyP&L managementpricing strategyportfolio managementchannel strategyinnovation pipeline developmentcustomer segmentationmedia investment optimizationSKU rationalization
Soft skills
leadershipcoachingcross-functional collaborationstrategic thinkinganalytical skillscreative thinkingcommunicationteam buildingdata-driven decision makingbrand storytelling
