Amgen

Senior Manager, Media Analytics

Amgen

full-time

Posted on:

Location Type: Hybrid

Location: Deerfield • California • Illinois • United States

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Salary

💰 $146,156 - $180,686 per year

Job Level

Senior

About the role

  • responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations
  • supporting quarterly business reviews, monthly reporting with insights, participating in brand campaign development and rollout, as well as ad-hoc analysis
  • responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints
  • establishing cross-functional partnerships with marketing, GCC, PRM and broader analytics teams
  • providing marketing leadership with an objective and thorough perspective on campaign analytics and performance management
  • leading the development of monthly and quarterly reports through the coordination of agency resources, offshore teams and internal partners
  • interpreting, summarizing, and communicating analyses to drive campaign understanding
  • collaborating with brand leads to align analytical priorities that fit with establish strategic imperatives
  • developing and delivering analysis using complex data sources to generate an integrated, objective, and detailed understanding of brand business and critical metrics
  • merging objective insights with GCC’s industry knowledge to developing test and learn opportunities and deploy optimizations.

Requirements

  • Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience OR Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience OR Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience OR Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience OR High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience
  • Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance
  • Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands
  • Experience working with measurement around HCP custom programs
  • Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs
  • Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations
  • Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
  • Ability to think strategically to support key business decisions
  • Ability to work collaboratively in team-based environment across different functional groups
  • Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
  • Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
  • Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously.
Benefits
  • A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
  • group medical, dental and vision coverage
  • life and disability insurance
  • flexible spending accounts
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans
  • Flexible work models where possible.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
forecastinganalyticssales operationsmarketing operationsdigital campaign analyticsaudience analysismicro-segmentationdigital persona developmentomnichannel customer journey developmentmeasurement framework
Soft Skills
strategic thinkingcollaborationanalytical skillscommunication skillspresentation skillsability to handle multiple responsibilitiesability to translate results into insightsleadershipteamworkproblem-solving