American Family Care

Growth Marketing

• Lead full-funnel analytics to guide media strategy, channel allocation, acquisition efficiency, retention performance, and multi-touch impact.
• Partner with FP&A on budget planning, spend allocation, forecasting, and scenario modeling to maximize marketing ROI.
• Oversee analytics for paid media, SEO/SEM, referral sources, CRM, and partnerships to improve acquisition, conversion, and retention.
• Define and manage AFC’s marketing measurement, incrementality testing, and KPI frameworks.
• Ensure strong data infrastructure, accuracy, and hygiene in partnership with IT/Data Engineering.
• Lead AFC’s weekly cross-functional Traffic Meeting to unify insights across marketing, operations, staffing, and capacity, synthesizing the true drivers of week-over-week visit volume.
• Develop frameworks that connect marketing activity to operational readiness, provider coverage, and appointment availability.
• Translate insights into actionable recommendations for Marketing, Operations, and Field leadership.
• Build and maintain a unified view of appointment inventory, capacity, utilization, and demand across corporate and franchise clinics.
• Partner with Operations to align staffing, templates, and hours with expected demand, identifying bottlenecks and opportunities to unlock growth.
• Ensure marketing investment is matched with bookable supply to maximize ROI and avoid wasted demand.
• Own website and appointment funnel analytics, including landing pages, local pages, and platform flows (e.g., Solv).
• Lead conversion rate optimization (CRO) efforts, partnering with Digital/UX on testing roadmaps to improve booking starts, completions, and show rates.
• Develop clear KPIs, test hypotheses, and insights that drive measurable funnel improvements.
• Build simple, unified dashboards that connect traffic, marketing performance, website conversion, and operational capacity.
• Present insights to senior leadership, translating complex data into clear business decisions and growth strategies.

Director of Growth – Marketing Analytics

Director

• Provide strategic leadership for all credentialing, recredentialing, privileging, and provider enrollment activities.
• Build, lead, and mentor a high-performing credentialing team with appropriate staffing, training, accountability, and performance management.
• Develop and implement departmental goals, SOPs, KPIs, and quality assurance measures.
• Facilitate training, ongoing education, and change management as credentialing systems and requirements evolve.
• Oversee verification of licensure, education, training, certifications, work history, malpractice coverage, and professional references.
• Establish proactive workflows for managing all expirable items, including license, certification, and insurance renewals.
• Ensure accurate management of provider files, credentialing data, and documentation within credentialing software platforms.
• Direct the privileging process in collaboration with medical leadership, department chiefs, and compliance teams.
• Ensure compliance with all federal, state, and local regulatory bodies including CMS, The Joint Commission, NCQA, URAC, and commercial payer standards.
• Maintain up-to-date knowledge of regulatory changes and lead revisions to policies, procedures, and workflows accordingly.
• Oversee timely and accurate submission of enrollment applications with Medicare, Medicaid, and commercial payers.
• Track and manage enrollments, revalidations, payer updates, and expirables to prevent reimbursement delays or claim denials.
• Manage external credentialing and verification vendors, ensuring high performance, compliance, service quality, and contractual adherence.
• Collaborate with IT, Managed Care, Compliance, and Operations on cross-functional systems and technology initiatives.

Director of Credentialing

Human Resources

• Support the day-to-day human resources operations for a fast-paced urgent care organization.
• Ensure smooth workforce processes and consultative support for corporate urgent care center partners.
• Provide hands-on support in new employee onboarding, employee relations, credentialing coordination, HR compliance, payroll support, and culture initiatives.
• Serve as a resource for center administrators, clinical staff, and corporate operations, helping maintain a high-performing workforce.

Human Resources Generalist

Operations

• Manages all coding and coding-related process flows
• Provides clinical documentation improvement, working with center staff and vendors, as necessary
• Manages coding SLAs to ensure accurate coding and timely billing
• Manages coding education for urgent care center staff and BPO vendors
• Coordinates with BPO leader on vendor-related opportunities with offshored coding workforce
• Develops strategic direction for coding teams, ensuring long-range success and high-quality outcomes.

Director of Growth – Marketing Analytics

Director of Credentialing

Human Resources Generalist

Coding Operations Manager