Alteryx

Senior Product Marketing Manager, Lifecycle

Alteryx

full-time

Posted on:

Location Type: Remote

Location: California • Florida • United States

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Salary

💰 $118,000 - $154,000 per year

Job Level

Senior

About the role

  • Drive end-to-end lifecycle strategy — from trials and onboarding to activation, adoption, expansion, and value realization.
  • Create frameworks and playbooks that operationalize lifecycle motions across product, GTM, and customer-facing teams.
  • Define and articulate compelling customer value journeys rooted in outcomes that matter.
  • Translate usage data, customer signals, and behavioral insights into actionable initiatives that improve time-to-value.
  • Develop tools, enablement materials, and messaging that empower Sales, Customer Success, and CX teams to effectively engage customers across lifecycle stages.
  • Partner with RevOps to operationalize triggers, plays, and metrics that drive consistent lifecycle execution.
  • Establish clear success metrics for lifecycle performance, measure impact, and iterate based on performance and customer feedback.

Requirements

  • 7+ years in product marketing, lifecycle marketing, or customer experience strategy within B2B SaaS.
  • Proven ability to design and scale post-sales lifecycle programs tied to measurable outcomes.
  • Strong cross-functional collaboration and influence skills, especially with Product, GTM, and customer teams.
  • Data-driven mindset — comfortable deriving insights from usage, telemetry, and customer signals.
  • Exceptional communication and storytelling skills with an eye for translating strategic frameworks into field-ready materials.
  • Nice to Have: Experience shaping retention or expansion-oriented motions in subscription or usage-based business models.
  • Familiarity with analytics platforms and customer journey measurement frameworks.
  • Exposure to cross-functional GTM motions in high-growth SaaS environments.
Benefits
  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid parental leave, caregiver leave, and flexible time off
  • Mental health support and wellness reimbursement
  • Career development and education assistance
  • A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
  • An annual $200 home office reimbursement
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinglifecycle marketingcustomer experience strategypost-sales lifecycle programsdata analysiscustomer journey measurementanalytics platformssubscription business modelsusage-based business modelsperformance metrics
Soft Skills
cross-functional collaborationinfluence skillsdata-driven mindsetcommunication skillsstorytelling skillsstrategic thinkingcustomer engagementiteration based on feedbackframework developmentempowerment of teams