Alpurial

Performance Marketing

• Eigenständige Steuerung und Optimierung unserer Marktplatz-Auftritte (Fokus: Amazon Seller & Vendor Central und perspektivisch weitere)
• Performance-getriebene Planung, Steuerung und Skalierung von PPC-Kampagnen (Amazon Advertising, DSP, Sponsored Ads)
• Verantwortung für Umsatz-, Margin- und Performanceziele (ROAS, ACoS, Conversion Rate)
• Aufbau und Optimierung von Listings (Titel, Keywords, Bilder, A+ Content, Brand Stores) mit Fokus auf SEO und Conversion
• Laufendes Reporting, Performance-Analyse und Ableitung von Maßnahmen zur Skalierung
• Zusammenarbeit mit Logistik, Marketing und Management für eine reibungslose Wachstumssteuerung
• Beobachtung von Wettbewerbern, Trends und Plattform-Neuerungen

Marketplace und PPC Manager – Amazon, Multi-Marktplätze

• Independent management and optimization of our marketplace presences (focus: Amazon Seller & Vendor Central and prospectively additional platforms)
• Performance-driven planning, management and scaling of PPC campaigns (Amazon Advertising, DSP, Sponsored Ads)
• Accountability for revenue, margin and performance targets (ROAS, ACoS, conversion rate)
• Creation and optimization of listings (titles, keywords, images, A+ Content, Brand Stores) with an emphasis on SEO and conversion
• Ongoing reporting, performance analysis and definition of actions to enable scaling
• Collaboration with logistics, marketing and management to ensure smooth growth operations
• Monitoring competitors, trends and platform updates

Marketplace & PPC Manager – Amazon, Multi-Marketplaces

Ecommerce

• You analyze the entire shop funnel and identify conversion barriers.
• You evaluate relevant KPIs, such as conversion rate, add-to-cart rate, checkout abandonments, and landing page performance.
• You optimize landing pages, product pages, and shop elements based on data.
• You monitor user behavior and derive concrete actions from it.
• You plan and oversee A/B tests and other optimization initiatives.
• You work closely with Performance Marketing, Design, Content, and Development.
• You prioritize technical and content optimizations with a focus on revenue and user experience.
• You document results and present your learnings to the team clearly.

Marketplace und PPC Manager – Amazon, Multi-Marktplätze

Marketplace & PPC Manager – Amazon, Multi-Marketplaces

E-Commerce Conversion Manager