eCommerce Manager
Alpha Lion
Job Level
Mid-LevelSenior
About the role
- Optimize landing pages to align with Meta Ads and other paid channels, improve user engagement, and boost conversion rates (CR).
- Conduct A/B testing to identify and remove obstacles that hinder new customer acquisition and collaborate on strategies with the Head of Performance.
- Manage and grow the SMS and email subscriber base, focusing on improving engagement, reactivating dormant users, and increasing conversions.
- Lead continuous A/B testing to enhance store conversion rates by reducing friction across the purchase funnel.
- Improve key site components such as popups, menus, product pages, and checkout to boost Add to Cart (ATC), Initiate Checkout (IC), and conversions.
- Customize site messaging and design based on customer segments (gender, geography) to drive scaling and performance improvements.
- Manage upsell funnels and post-purchase offers to increase multi-item sales and product bundling.
- Identify cross-selling opportunities throughout the customer journey, applying promotions to maximize margins and profitability.
- Oversee the entire marketing tech stack, ensuring tools like A/B testing platforms, email/SMS providers, and upsell solutions are optimized, up to date, and aligned with business needs.
- Maintain vendor relationships and negotiate pricing to ensure efficient tech stack management.
Requirements
- You thrive in fast-paced environments where data-driven decision-making and adaptability are key to success.
- You are naturally curious and always looking for new ways to optimize processes, tools, and strategies.
- You’re a problem-solver who can think analytically but also creatively when addressing growth challenges.
- You enjoy working collaboratively across departments, balancing both high-level strategy and hands-on execution.
- You take full ownership of your responsibilities, continuously pushing for better results and improvements.
- 5+ years of experience in e-commerce management with a proven track record of driving online sales growth.
- Strong expertise in conversion rate optimization (CRO), funnel optimization, and A/B testing methodologies.
- Demonstrated ability to manage large-scale e-commerce platforms and increase customer lifetime value (CLV) through data-driven insights.
- In-depth knowledge of tech stack management, including tools like Intelligems, Rebuy, Fondue, Optimonk, and email/SMS providers.
- Proven experience in optimizing marketing strategies across paid and organic channels.
- Strong understanding of user experience (UX), user interface (UI), and how they affect e-commerce performance.
- Excellent leadership and communication skills, with the ability to lead cross-functional teams toward shared goals.
- Ability to balance multiple priorities and deliver results in a high-pressure environment.
- Ability to be scrappy and do more with less. Constantly think about new ways to solve and attack problems.
