Allwyn UK

Retail Growth Apprentice – 18 Months FTC

Allwyn UK

full-time

Posted on:

Location Type: Hybrid

Location: Watford • United Kingdom

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Job Level

Entry Level

About the role

  • **What you’ll be doing****Strategic Delivery**
  • - Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
  • - Review activity against agreed measures, working cross‑territory or regionally as needed.
  • - Bring retail insight, new ideas and improved ways of working into Allwyn through team meetings and 1:1s with your Retail Sales Manager.
  • - Use sales data and local insights to identify growth opportunities within your territory.
  • **Execution**
  • - Manage and plan store visits across your assigned territory, ensuring you’re well prepared for each visit.
  • - Build and maintain strong relationships with retailers to drive great in‑store execution and advocacy of The National Lottery.
  • - Proactively drive high in‑store standards and deliver key messages that support sales performance.
  • - Support retailers with training, compliance requirements and player‑protection standards through the Retail Training Centre (RTC).
  • - Develop a strong understanding of your territory, retailer performance, competitor activity and local market trends.
  • - Review your territory’s performance against key KPIs and discuss outcomes with your line manager.
  • - Promote responsible play and ensure retailers meet player protection requirements.
  • **Development**
  • - Drive your own development through the Retail Sales Academy (RSA) and your Level 4 Sales Executive Apprenticeship.
  • - Engage fully in all apprenticeship learning, coaching sessions and structured training modules.
  • - Work independently in the field while reporting progress, insights and development needs to your Retail Sales Manager.
  • **Training Plan (Apprenticeship)**
  • - Training will be delivered through a combination of on-the-job experience and structured learning:
  • - Training primarily takes place across your assigned retail territory.
  • - You will receive ongoing coaching from your Retail Sales Manager and support from the Retail Sales Academy as well as your apprenticeship training provider.
  • - A minimum of **20% off‑the‑job training** will be delivered through virtual learning, workshops and practical application related to your apprenticeship as well as on the job learning.
  • - Team meetings, development sessions and regional workshops may occasionally take place at central locations.
  • **Working Week**
  • - **Monday–Thursday:** 9:00am–5:30pm
  • - **Friday:** 9:00am–5:00pm
  • - **Total:** 37 hours per week
  • - This is a **field‑based role** requiring daily travel across your assigned territory.
  • - Occasional flexibility may be needed to attend regional meetings or business events.

Requirements

  • **What experience we’re looking for…**You don’t need previous sales experience to apply — that’s what the apprenticeship is for.
  • **** We’re looking for people who are:**
  • - Curious, eager to learn and ready to bring new ideas
  • - Confident engaging with people and building relationships
  • - Commercially aware with an interest in sales or retail
  • - Comfortable analysing numbers and spotting trends
  • - Able to deliver simple training messages with confidence
  • - IT literate and able to use tools to analyse performance
  • - In possession of a full UK driving licence with flexibility to travel
  • __**Key Measures of Success**__
  • ** **Business Knowledge & Understanding**
  • - Demonstrates a growing understanding of Allwyn, The National Lottery, and how the Retail Sales Team supports returns to Good Causes.
  • - Can explain key messages, brand purpose and the role of retailers with increasing confidence as learning progresses.
  • **Learning & Apprenticeship Progress**
  • - Actively participates in all apprenticeship learning, workshops and off‑the‑job training.
  • - Completes learning modules, assignments and development milestones on time.
  • - Applies new knowledge and skills during store visits and team interactions.
  • - Seeks feedback, reflects on progress and shows commitment to personal growth.
  • **Commercial & Data Awareness**
  • - Shows developing confidence in using tools to analyse sales performance.
  • - Begins to recognise trends, retailer challenges and growth opportunities with support.
  • - Uses data to inform conversations with retailers as capability grows.
  • **In‑Store Execution & Standards**
  • - Supports retailers to deliver high in‑store standards, applying training and guidance learned through the apprenticeship.
  • - Demonstrates accuracy and consistency during store visits, with increasing independence.
  • **Communication & Relationship Building**
  • - Builds positive relationships with retailers through clear communication and a professional, friendly approach.
  • - Shares key messages effectively and gains confidence in delivering simple training.
  • - Contributes positively to team meetings and cross‑territory collaboration.
  • **Responsibility, Organisation & Territory Management**
  • - Manages time well, plans store visits effectively and adapts when priorities shift.
  • - Takes ownership of tasks, following through on agreed actions.
  • - Uses tools, systems and processes accurately while learning best practice.
  • **Player Protection & Compliance**
  • - Understands and promotes responsible play standards.
  • - Supports retailers to meet compliance requirements, seeking guidance where needed.
  • **Career Progression**On successful completion of the apprenticeship, you may progress into a permanent **Retail Sales Executive** role (subject to performance and business need).
  • **From there, development pathways include:**
  • - Senior Retail Sales Executive
  • - Territory Manager
  • - Retail Sales Manager
  • - Wider opportunities in Commercial, Training, Insight or Head Office roles
  • High performers will continue development through the Retail Sales Academy, supporting long‑term career growth.
Benefits
  • **About us:**We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven
  • track record of making lotteries better.
  • **Innovation** - We pride ourselves on it! We’re constantly looking for new ways to excite our
  • customers, bringing new products to enjoy which is all underpinned by our responsible play values
  • and making them accessible to all.
  • **Giving back** – Did you know that playing the lottery generates around £30m a week for charities and
  • good causes in the UK? Our aim is to have doubled this number by the end of the first 10 year
  • licence
  • **Sustainability** – Our aim to be net zero by 2030 which would make us the first lottery provider
  • globally to achieve this
  • **Inclusion and accessibility** – We are making all parts of The National Lottery inclusive – whether you
  • play a game in a store or online.
  • If you need any assistance or adjustments to this job description or in the application process, please
  • contact a member of the talent team at careers@allwyn.co.uk and we’ll be happy to help.
  • ****Being the custodians of the National Lottery license is a big responsibility, so all of our roles are subject to extensive background checks****
  • **An inclusive reward offering with wellbeing at the centre…**At Allwyn, we’ve put together a range of inclusive benefits and policies to support our colleagues at every
  • stage of their lives and careers.
  • __**Here’s a list of some of the fantastic benefits we offer…**__
  • Company bonus scheme
  • Matched pension contributions up to 8.5%
  • 26 days annual leave + 2 Life Days (and bank holidays)
  • Complimentary Private Medical
  • Life Assurance
  • Enhanced Maternity & Paternity leave
  • £500 wellness allowance
  • Access to nutritional advisor and personal trainers
  • Discounted Health Assessments
  • Complimentary Financial coaching
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysissales performance analysistraining deliveryterritory managementKPI reviewcompliance understandingplayer protection standardsretail insightmarket trend analysisapprenticeship learning
Soft Skills
relationship buildingcommunicationcuriosityconfidencecommercial awarenessadaptabilitytime managementownershipteam collaborationfeedback seeking
Certifications
Level 4 Sales Executive Apprenticeshipfull UK driving licence