Product Marketing Manager – Fixed Prize Games
Allwyn UK
full-time
Posted on:
Location Type: Hybrid
Location: Watford • United Kingdom
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About the role
- Own the operational planning and day-to-day delivery of Set for Life and Thunderball.
- Monitor performance across sales, participation, and engagement metrics, flagging risks and opportunities.
- Collaborate with Commercial Finance on forecasting, promotional impact modelling, and performance tracking.
- Propose and implement changes that optimise frequency, appeal, or playability.
- Partner with the Senior Marketing Manager and Campaign Planner to align campaigns with product goals and mechanics.
- Provide inputs to promotional strategy, ensuring activity is achievable, coherent, and player-relevant
- Lead pre- and post-campaign product reviews, with insight-backed evaluation of impact on performance.
- Identify behavioural nudges and moments to enhance player engagement across the lifecycle.
- Lead the development of weekly trading packs that not only tell the ‘what’, but the ‘why’ and ‘what’s next.
- Maintain all required documentation and approval processes for draws, promotions, and product changes.
- Work with Regulatory, Legal, and Compliance teams to ensure all games meet Positive Play and regulatory requirements.
- Lead product governance processes for any changes, adjustments, or GTM readiness reviews.
- Support the development of seasonal or event-led game concepts in partnership with the Innovation team.
- Lead product-side GTM readiness, including scoping, testing input, operational planning, and launch support.
- Assist in business case and license application development for new formats or product extension.
- Ensure smooth BAU transition and future roadmap planning for new games.
- Use player data, insight, and journey mapping to improve how products are experienced across digital and retail.
- Brief and collaborate with Retail and Digital teams on execution requirements.
- Contribute to player journey enhancements that reduce friction and deepen connection.
- Align product delivery to player segments — from habitual to light or seasonal players.
Requirements
- Demonstrable experience product management, category marketing, or commercial planning.
- Strong track record of delivering product lifecycle management in a consumer-facing environment.
- Comfort with regulated environments, governance processes, and stakeholder engagement.
- Experience working with cross-functional teams, especially Marketing, Legal, and Operations.
- Insight-led decision-making, strong comfort with data, behavioural analysis, and scenario planning.
- Background in gaming, FMCG, or entertainment
Benefits
- Company bonus scheme
- Matched pension contributions up to 8.5%
- 26 days annual leave + 2 Life Days (and bank holidays)
- Complimentary Private Medical
- Life Assurance
- Enhanced Maternity & Paternity leave
- £500 wellness allowance
- Access to nutritional advisor and personal trainers
- Discounted Health Assessments
- Complimentary Financial coaching
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product managementcategory marketingcommercial planningproduct lifecycle managementbehavioural analysisscenario planningperformance trackingpromotional impact modellingdata analysisoperational planning
Soft skills
collaborationstakeholder engagementinsight-led decision-makingleadershipcommunicationproblem-solvingorganizational skillscreativityadaptabilityplayer engagement