Allied Beverage Group

Outside Sales

• Achieves sales volume and distribution goals of the company and supplier by managing and coaching a team of sales associates
• Pre-plans prior to the beginning of each sales period by holding a one on one meeting with each associate
• Conducts effective one on one weekly sales meetings with sales associates
• Develops and reviews performance enhancement plans for each sales associate
• Addresses any skill deficiencies of sales associates
• Demonstrates strong customer orientation by maintaining relationships with key accounts
• Participates in the associate interview and selection process by working with human resources
• Manages supplier surveys by planning routes and conducting surveys with suppliers
• Resolves customer issues by following appropriate administrative processes and company policies
• Completes all necessary training programs
• Maintains professional and industry knowledge

Field Sales Manager

Brand Ambassador

• Meet with key Off/On premise accounts within the assigned territory to develop strong working relationships.
• Present brands, work toward achieving increased volumes and assist distributor in attaining objectives driven thru strategic supplier brands.
• Must be visible at the distributor office and meet with sales representatives, management teams and suppliers.
• Act as Key Point of Contact with KAM Team to Develop/Execute/Recap all Marketing Program as it connects to your key account universe.
• Provide weekly market activity report to supervisor to include list of objectives, accomplishments, competitive activities, special projects, etc.

Luxury Brand Ambassador

Vice President

• Lead supplier engagement in the development of the Division’s Annual Operating Plan, including goals, commercial strategy, and execution tactics.
• Communicate plans, goals, strategies, and tactics to the sales organization.
• Develop, deploy, and track all Division programming.
• Build strong cross functional alignment with Sales, Purchasing, and Operations to ensure seamless Sales & Operations Planning.
• Lead monthly, quarterly, and annual business reviews with Brand Owners.
• Leverage syndicated data, Brand Owner insights, Distributor data, and market intelligence to build deep understanding of categories, brands, competitors, and industry trends.
• Develop commercial strategies and tactics including category management, pricing, promotions, channel segmentation, and activation planning.
• Partner with Brand Owner and Distributor Business Intelligence teams to establish best practices.
• Drive Value Chain Optimization through RGM strategies focused on shelf pricing, price promotions, SKU/size mix, and trade incentives.
• Negotiate margin meld with Brand Owners to ensure fair distributor value share.
• Collaborate with 3rd party analytics partners to accelerate RGM initiatives.
• Partner with Brand Owner and Distributor Trade Marketing teams to identify and execute local brand building programs.
• Balance Brand Owner programs with locally driven initiatives that enhance visibility, trial, and adoption.
• Collaborate with Digital & eCommerce teams to advance a world class digital agenda for the Division.
• Develop the Division’s digital content approach and calendar for trade and consumer audiences.
• Build and deploy customer centric eCommerce strategies that drive value for customers and the Division’s portfolio.
• Ensure proper transfer and use of digital assets to maintain brand equity and adherence to brand standards.
• Inspire and motivate the Trade Development team and broader Division.
• Lead engaging meetings, provide clear direction, and communicate compelling plans.
• Promote a culture of continuous learning, capability building, and professional development.

VP, Trade Development

• Champion the AOP: Lead Supplier commercial planning, execution, tracking and reporting, ensuring development and deployment of strategies and initiatives that drive short-term success while setting the foundation for building long-term brand equity.
• Deliver the P&L: Deliver revenue and profit targets, ensuring consistent delivery against financial targets while maintaining cost discipline and identifying revenue growth opportunities.
• Embed Capability: Match organizational capability to AOP, ensuring efficient and effective resource deployment.
• Drive In-Market Excellence: Translate commercial objectives into exceptional, inspiring and stretching but achievable commercial plans.
• Set and Track KPIs: Set and track against measurable KPIs across Retail, On-Premise, Digital and emerging channels, ensuring agility in course corrections when required.
• Act as Public Face: Represent ABG and its Brand Owners in front of key external commercial stakeholders, including customers, distributors and associations.
• Engage Brand Owners: Serve as a strategic partner to Brand Owner leadership, ensuring mutual goals are set and achieved through collaborative planning, consistent communication and operational excellence.
• Drive Best Practice: Engage with Brand Owners’ distributor network to ensure application of consistent commercial best practices as a collective Route to Market.
• Inspire a High Performing team: Build and lead a high-performing commercial team, cultivating talent, fostering accountability, and investing in leadership development to strengthen long-term bench.
• Partner Cross-Functionally: Collaborate with internal senior leaders, including Strategy, Finance, Trade Marketing, Logistics and Sales Operations, in the delivery of the AOP.
• Engage Agencies: Bridge with 3rd party agencies to act as one team in delivering key initiatives and overall business advocacy.

Senior Vice President, General Manager

• Lead Sales Strategy & Execution: Develop and implement the division's On-Premise plans to meet volume, revenue, and KPI targets outlined in the Annual Operating Plan (AOP).
• Monitor Performance: Regularly track and analyze On-Premise performance against goals, making adjustments as necessary to stay on track.
• Target Key Initiatives: Identify specific initiatives to enhance On-Premise performance, such as promotional campaigns, new account targeting, or improving current account penetration.
• Optimize Coverage: Evaluate and refine the On-Premise team's coverage model to ensure that account assignments are strategically aligned for maximum impact.
• Manage and Lead Team: Provide strategic leadership to the On-Premise team, including Key Account and Activation managers and agencies. Ensure alignment with ABG and Brand Owners' objectives.
• Cultivate High-Performance Culture: Foster an environment of accountability, setting clear expectations, providing ongoing feedback, and offering performance-based incentives.
• Develop Team: Invest in team’s growth through training, mentorship, and succession planning, ensuring high engagement and retention.
• Manage Performance: Ensure team achieves short-term and long-term objectives through regular performance evaluations and performance improvement strategies.
• Collaborate with Brand Owners: Work closely with Brand Owners to ensure alignment in executing On-Premise sales and execution targets.  Facilitate strategic planning and goal-setting.
• Execute Joint Initiatives: Drive collaborative programs such as key account meetings, work-withs, and category-specific training to align and motivate team to hit targets.
• Track and Report Progress: Continuously monitor and report on the success of On-Premise initiatives, providing regular updates to Brand Owners and internal stakeholders.
• Build Partnership: Build and strengthen relationships with Brand Owners to ensure long-term collaboration and to influence key decision-making.
• Build Relationships: Establish and maintain strong direct relationships with high-value accounts to influence key decisions related to sales and product activation.
• Support Key Account Execution: Drive selling and execution of initiatives by working closely with key customers to understand their needs and deliver tailored solutions.
• Solve Problems & Identify Opportunities: Proactively identify challenges and opportunities in key accounts, offering solutions that add value to both the customer and ABG.
• Enhance Brand Reputation: Ensure customer satisfaction and brand loyalty by aligning On-Premise strategies with customer needs, reinforcing ABG’s & Brand Owners’ reputation.

Vice President – On-Premise

Sales

• Lead Sales Strategy & Execution: Develop and implement the division's sales plans to meet volume, revenue, and KPI targets outlined in the Annual Operating Plan (AOP).
• Monitor Performance: Regularly track and analyze sales performance against goals, making adjustments as necessary to stay on track.
• Target Key Initiatives: Identify specific initiatives to enhance sales performance, such as promotional campaigns, new account targeting, or improving current account penetration.
• Optimize Coverage: Evaluate and refine the sales team's coverage model to ensure that account assignments are strategically aligned for maximum impact.
• Manage and Lead Team: Provide strategic leadership to the sales team, including field sales managers, sales representatives, key account managers, and agencies. Ensure alignment with ABG and Brand Owners' objectives.
• Cultivate High-Performance Culture: Foster an environment of accountability, setting clear expectations, providing ongoing feedback, and offering performance-based incentives.
• Develop Team: Invest in team’s growth through training, mentorship, and succession planning, ensuring high engagement and retention.
• Manage Performance: Ensure team achieves short-term and long-term objectives through regular performance evaluations and performance improvement strategies.
• Collaborate with Brand Owners: Work closely with Brand Owners to ensure alignment in executing sales and execution targets. Facilitate strategic planning and goal-setting.
• Execute Joint Initiatives: Drive collaborative programs such as key account meetings, work-withs, and category-specific training to align and motivate team to hit targets.
• Track and Report Progress: Continuously monitor and report on the success of sales initiatives, providing regular updates to Brand Owners and internal stakeholders.
• Build Partnership: Build and strengthen relationships with Brand Owners to ensure long-term collaboration and to influence key decision-making.
• Build Relationships: Establish and maintain strong direct relationships with high-value accounts to influence key decisions related to sales and product activation.
• Support Key Account Execution: Drive selling and execution of initiatives by working closely with key customers to understand their needs and deliver tailored solutions.
• Solve Problems & Identify Opportunities: Proactively identify challenges and opportunities in key accounts, offering solutions that add value to both the customer and ABG.
• Enhance Brand Reputation: Ensure customer satisfaction and brand loyalty by aligning sales strategies with customer needs, reinforcing the reputation of ABG and the Brands.

Field Sales Manager

Luxury Brand Ambassador

VP, Trade Development

Senior Vice President, General Manager

Vice President – On-Premise

VP, Sales