Alignable

Chief Marketing Officer

• Design and operate the end-to-end system that moves members through:
• - Acquisition → Activation → Value Realization → Retention → Expansion → Advocacy
• - Trial → Paid Conversion → Multi-Product Adoption → Long-Term Network ROI
• Build lifecycle strategy across product, email, in-app, AI, and community touchpoints
• Own conversion optimization from free to paid, and from paid to higher tiers
• Define retention strategy driven by real business outcomes—not vanity metrics
• Direct the evolution of AI agent workflows, prompts, and behavioral design
• Turn conversation data into monetization, retention, and expansion leverage
• Build AI-driven onboarding, activation, and habit-formation systems
• Define how AI becomes a core revenue and retention engine, not a novelty feature
• Own the KPI framework across acquisition, activation, retention, LTV, and monetization

Senior Director of Marketing