AlfaDocs.com

Product Manager

• Own AlfaDocs’ brand narrative and product messaging, ensuring consistency across all touchpoints and alignment with growth strategy.
• Work closely with Marketing, Product, Sales, and Customer Success to translate product features into clear, differentiated, and compelling value propositions.
• Develop brand frameworks, articulate product benefits, guide GTM launches, create sales enablement materials, and support content production with messaging direction.
• Lead cross-functional GTM plans for new features, modules, and strategic initiatives.
• Define target audience, core messages, and launch content requirements.
• Partner with Growth, Paid Acquisition, and Content teams to ensure channel alignment.
• Create and maintain sales collateral: product sheets, pitch decks, FAQs, and comparison charts.
• Train Sales and CS teams on new product capabilities and market positioning.
• Partner with Customer Success to gather insights and identify messaging opportunities for user retention.
• Collaborate with the Content Manager to ensure accurate positioning across blogs, landing pages, emails, and case studies.
• Work with the Designer to ensure visuals align with brand identity.

Brand & Product Manager