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About the role
- Ownership and optimization of digital marketing channels (SEA, Meta, LinkedIn, SEO, Email marketing...)
- Development of targeted campaigns for specific customer segments in the Belgian market
- Design and execution of growth experiments to validate hypotheses and unlock new opportunities
- Creation and testing of ad creatives, messaging, and landing pages that resonate with Belgian audiences
- Data-driven optimization of campaign performance, conversion rates, and ROI
- Collaboration with design, content, Product, and Sales teams for integrated growth initiatives
- Management of budget allocation, performance tracking, and reporting
- Testing and validation of new channels and tactics as growth levers
Requirements
- At least 5 years in Performance Marketing, Demand Generation, Digital Marketing, or Growth Operations
- Fluent in English
- Fluent in French or Dutch
- Proven track record of developing and executing successful acquisition strategies in B2B SaaS or tech companies
- Strong analytical and data-driven approach with experience using analytics tools (Metabase, Mixpanel, etc.)
- Experience with A/B testing, experimentation frameworks, and budget management
- Excellent copywriting skills for ads, landing pages, and sales collateral
- Comfortable using marketing tools: Salesforce, HubSpot, Customer.io, Figma, Webflow/Prismic
- Healthcare or HR SaaS industry experience (Nice-to-Have)
- Experience scaling growth in international or multi-market environments (Nice-to-Have)
Benefits
- Fair rewards. Generous equity packages complement your base salary, *for permanent contracts only.*
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country* (permanent contracts only)*.
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk -** **it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.** ****Learn more about our coaching culture****.
- Parental leave. Extended parental leave for all new parents, *for permanent contracts only.*
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Performance MarketingDemand GenerationDigital MarketingGrowth OperationsA/B testingData analysisCampaign optimizationAcquisition strategiesCopywritingBudget management
Soft Skills
Analytical approachCollaborationCommunicationCreativityProblem-solving