Demand Generation Manager
Contentful
SFDC
Paid Media Operations Specialist – Automation, AI
aKUBE
contract
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $57 per hour
Job Level
JuniorMid-Level
Tech Stack
SQL
About the role
- Support day-to-day operations of paid media campaigns across platforms (Google, Meta, Snap, Amazon, etc.)
- Act as the subject matter expert for marketing automation tools within the performance marketing team
- Deploy scalable campaign structures using automated processes to streamline setup, testing, and optimizations
- Implement automation across campaign workflows using owned and licensed tools
- Explore, evaluate, and manage relationships with DSPs, SSPs, and data partners
- Research, test, and integrate AI tools for predictive modeling, creative iteration, and budget/bid management
- Ensure accurate tracking, attribution, and integration of multi-channel data
- Develop and test new audience segments (retargeting, lookalikes, custom audiences, etc.)
- Collaborate with cross-channel paid media teams to align performance insights and drive holistic success
- Maintain and templatize automation tools while meeting with partners and internal teams to determine campaign next steps
Requirements
- 2+ years of experience in paid media, paid media operations, digital marketing, or performance marketing
- Strong direct response marketing experience
- Proficiency in SQL for campaign performance insights
- Hands-on experience with ad platform automation tools (e.g., Smartly)
- Knowledge of campaign tracking, attribution, and analytics
- Experience evaluating and working with AI-powered marketing tools
- Strong analytical and problem-solving skills
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLcampaign trackingattributionanalyticsad platform automation toolspredictive modelingbudget managementbid managementaudience segmentationdigital marketing
Soft skills
analytical skillsproblem-solving skillscollaborationcommunication
