Performance Marketing

• Own the performance marketing roadmap, including channel strategy (search, social, display, etc.), campaign setup, optimization, reporting, and analytics
• Set up analytics, tracking, and attribution infrastructure (Google Analytics, Tag Manager, CRM integration)
• Develop campaign management frameworks, naming conventions, SOPs, and reporting templates
• Run rigorous experiments (A/B and multivariate tests) on creatives, landing pages, audiences, and bidding strategies to optimize CPA, ROAS, and LTV
• Analyze campaign data for actionable insights and communicate results clearly to founders and stakeholders
• Collaborate with the founder to iterate, troubleshoot, and refine growth initiatives
• Over time: scale the function, transition into department ownership, and lead hiring, training, and development of the performance marketing team

Performance Marketing Leader

Paid Search Manager

Associate Manager, Performance Marketing

Senior Demand Generation Manager

Paid Social Performance Manager

Senior Manager, Demand Generation