Senior Performance Marketing Manager
R+Co
Performance Marketing Leader
Upstack Studio
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $135,000 per year
Job Level
Senior
About the role
- Own the performance marketing roadmap, including channel strategy (search, social, display, etc.), campaign setup, optimization, reporting, and analytics
- Set up analytics, tracking, and attribution infrastructure (Google Analytics, Tag Manager, CRM integration)
- Develop campaign management frameworks, naming conventions, SOPs, and reporting templates
- Run rigorous experiments (A/B and multivariate tests) on creatives, landing pages, audiences, and bidding strategies to optimize CPA, ROAS, and LTV
- Analyze campaign data for actionable insights and communicate results clearly to founders and stakeholders
- Collaborate with the founder to iterate, troubleshoot, and refine growth initiatives
- Over time: scale the function, transition into department ownership, and lead hiring, training, and development of the performance marketing team
Requirements
- 4-7 years of direct, end-to-end experience in performance marketing, digital acquisition, or paid media
- Experience in a startup or high-growth environment (preferred)
- Proven track record planning, executing, and optimizing campaigns across Google Ads, Meta, LinkedIn, and programmatic channels
- Deep familiarity with analytics and attribution tools
- Ability to set up analytics, tracking, and attribution infrastructure (Google Analytics, Tag Manager, CRM integration)
- Experience developing campaign management frameworks, naming conventions, SOPs, and reporting templates
- Experience running A/B and multivariate tests on creatives, landing pages, audiences, and bidding strategies to optimize CPA, ROAS, and LTV
- Strong analytical skills; obsessed with metrics and able to derive actionable insights
- Comfortable with campaign strategy, technical setup, and day-to-day execution
- Demonstrated ability to build marketing frameworks, processes, and documentation from zero
- Experience or aptitude for hiring, training, and mentorship (preferred)
- Experience collaborating closely with founders and cross-functional teams
- Must be in the NY Metro area and prepared to come into the office at least 3 days a week
- UPSTACK will not sponsor a new applicant for employment authorization
Benefits
- Base salary range $120,000.00 to $135,000.00 annually
- Participation in the annual bonus program
- Eligibility for long-term equity
- Benefits (unspecified)
- High-impact role with autonomy to shape the performance marketing discipline
- Direct collaboration with the founder and leadership team
- Opportunity to build best-in-class marketing infrastructure and processes
- Clear path to leadership, hiring, and team-building opportunities
- Commitment to reasonable accommodations for individuals with disabilities
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingdigital acquisitionpaid mediacampaign managementA/B testingmultivariate testinganalyticsattributionoptimizationreporting
Soft skills
analytical skillscommunicationcollaborationmentorshipleadershiptroubleshootingproblem-solvingprocess developmentcreativityadaptability
