Akamai Technologies

Marketing Automation Specialist

Akamai Technologies

full-time

Posted on:

Location Type: Remote

Location: India

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About the role

  • Supporting Global and Growth Marketing email campaigns by advising on data health, audience segmentation, and strategy.
  • Developing, maintaining, and optimizing scalable, automated campaigns to attract, engage and nurture customers and prospects.
  • Creating an informed, decision making environment through KPI/metric analysis, identifying trends/opportunities, and presenting insights to stakeholders.
  • Supporting data integrity and data management workflows, including list management, data ingestion, and system integrations.
  • Enabling and educating the global marketing team by developing engaging documentation and training materials
  • Troubleshooting issues, providing insight, and resolving platform-related challenges (e.g. data discrepancies, monitoring system performance, etc.).

Requirements

  • Have 2-4 years of relevant marketing automation experience (e.g., Marketo, SFMC) and a Bachelor's degree
  • Demonstrate excellent marketing automation capabilities including nurture program creation, email marketing, event programs, and quality assurance.
  • Have experience in successfully utilizing marketing technology tools that integrate with MA Platforms - particularly Marketo
  • Be process oriented with excellent technical, analytical, organizational, and problem solving skills
  • Be adept in juggling multiple projects and prioritizing tasks based on business priorities
  • Be a self-starter who operates with a sense of urgency, critical thought and resourcefulness
  • Have the ability to think outside the box and present ideas that question the status quo
  • Embrace, operate, and innovate in an ambiguous environment and methodically articulate/document processes, while driving results.
Benefits
  • Your health
  • Your finances
  • Your family
  • Your time at work
  • Your time pursuing other endeavors

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing automationemail marketingnurture program creationKPI analysisdata managementaudience segmentationsystem integrationsdata integrityquality assurancetrend analysis
Soft skills
analytical skillsorganizational skillsproblem solvingcommunicationcritical thinkingresourcefulnessproject managementadaptabilitycreativityself-starter
Certifications
Bachelor's degree