Airwallex

Senior Manager, Growth Strategy – Lifecycle

Airwallex

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Senior

Tech Stack

SQL

About the role

  • Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
  • Optimise performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
  • Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
  • Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
  • Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimisation, insights, and strategic influence across the funnel

Requirements

  • Strategic problem solving - Experience in management consulting, growth strategy, or an equivalent analytical role where you tackled complex, ambiguous problems
  • Analytical toolkit: Strong data analysis and diagnostic skills; ability to work with SQL or partner effectively with data teams to derive insights
  • Marketing / Growth exposure: Hands-on experience in lifecycle/CRM marketing, customer engagement, or growth roles preferred, but a sharp consulting-style toolkit with a willingness to dive into execution is equally valued
  • Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards
  • Communication: Structured, persuasive communicator comfortable influencing senior stakeholders
  • Bias to action: Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments