Airtable

Senior Manager, Demand Gen Content

Airtable

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

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Salary

💰 $166,000 - $234,800 per year

Job Level

Senior

About the role

  • Own Airtable's demand generation content strategy.
  • Act as a bridge between Product Marketing's positioning and Demand Gen's conversion goals.
  • Gather and synthesize stakeholder feedback into a strategy and content plan.
  • Own the demand gen content roadmap as a living experiment - constantly testing new formats, channels, and approaches.
  • Use AI daily for brainstorming, rapid prototyping, audience research, and identifying content opportunities.
  • Own the production of high-impact anchor content, using AI to compress timelines from weeks to days.
  • Measure what matters, kill what doesn't work, double down on what does.

Requirements

  • 6+ years in B2B content and demand generation with a track record of trying new things that actually worked
  • Active daily use of AI tools (Claude, ChatGPT, etc.) for ideation, drafting, editing, and optimization
  • Portfolio showing content where you took creative risks that paid off with measurable business outcomes
  • Deep demand gen knowledge AND creative instincts to know when to break the playbook
  • Experience in product-led growth in enterprise sales environments where content educates and enables
  • Strong project management and cross-functional collaboration skills
  • Data-driven but not data-paralyzed - comfortable with rapid iteration over perfection
Benefits
  • Compensation awarded to successful candidates will vary based on their work location, relevant skills, and experience.
  • Our total compensation package also includes the opportunity to receive benefits, restricted stock units, and may include incentive compensation.
  • To learn more about our comprehensive benefit offerings, please check out Life at Airtable
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationcontent strategycontent productionaudience researchdata-driven decision makingproject managementcreative risk-takingproduct-led growthB2B marketingcontent optimization
Soft Skills
cross-functional collaborationstakeholder feedback synthesisrapid iterationstrategic thinkingcreativityadaptabilitycommunicationproblem-solvingleadershiporganizational skills