Global Marketing Program Manager – Pharma Market
Agilent Technologies
full-time
Posted on:
Location Type: Hybrid
Location: Wilmington • California • New Jersey • United States
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Salary
💰 $133,120 - $222,560 per year
About the role
- Creating innovative marketing program strategies to capture market share across Agilent's portfolio in the Pharma and Biopharma markets.
- Collaborating with Regional Marketing Program Managers, and field and channel partners to analyze related competitive information, and market and customer data; facilitating effectively program development that meets multi-regional needs.
- Ensuring global efficacy of programs and aligns execution.
- Collaborating with product and segment managers and marketing communications professionals to develop strategic messaging and positioning that is translated into marketing collateral, promotion, and commercialization plans.
- Performing financial analyses and building business cases for programs; Identifying target audiences and offers for a program; Working with marcom to develop the program plans and the appropriate MarCom mix; define content requirements for programs.
- Measuring and evaluating the short- and long-term impacts and return on investment of programs.
- Implementing corrective actions and continuous improvement of program strategy & design, as required.
Requirements
- Undergraduate degree in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent degree
- 8+ years of relevant experience
- 5+ years of demonstrated results in a marketing role
- Experience developing B2B marketing programs and campaigns targeting Pharmaceuticals, Biopharma
- Effective project management and organizational skills
- Clear and compelling writing skills; strong oral communication skills; strong content presentation skills
- Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix
- Strong initiative and creativity
- Proven ability to understand the needs and buying influences of a scientific target audience
Benefits
- eligibility for bonus
- stock and benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
financial analysisbusiness case developmentB2B marketingprogram strategyprogram designmarketing collateral developmentpromotion planningcontent requirements definitionimpact measurementreturn on investment evaluation
Soft Skills
project managementorganizational skillswriting skillsoral communication skillscontent presentation skillscollaborationcreativityinitiative
Certifications
undergraduate degree in Chemistryundergraduate degree in Biological Sciencesundergraduate degree in Marketingundergraduate degree in Business Administration