GTM Systems Manager
AgencyAnalytics
full-time
Posted on:
Location Type: Remote
Location: Canada
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Salary
💰 CA$91,200 - CA$136,800 per year
About the role
- Operationalize our go-to-market strategy into scalable workflows, lifecycle programs, and technical infrastructure.
- Build and optimize automated journeys, nurture programs, and segmentation to improve engagement, activation, and conversion.
- Run structured experiments across the funnel to generate insights and improve performance.
- Own and enhance HubSpot architecture, including workflows, scoring models, lifecycle stages, routing logic, and data syncs.
- Strengthen lead scoring, enrichment, routing, and data quality to improve speed-to-lead and pipeline efficiency.
- Partner with Marketing and Data on event tracking, API integrations, data models, and system governance.
- Partner with Sales and CX Ops to diagnose and resolve technical issues across GTM systems, ensuring accurate data flow and reliable automation.
- Support leadership with insights, performance analysis, and quarterly planning.
Requirements
- 5+ years in Marketing or Sales Operations, Revenue Operations, or GTM Engineering.
- Advanced expertise in HubSpot across automation, lifecycle, data workflows, and reporting.
- Experience with tools such as UnifyGTM, Clay, Intercom, Segment, Google Analytics 4, Google Ads, and Figma.
- Working knowledge of HTML/CSS, conversion tracking, and data enrichment tools.
- Strong understanding of B2B SaaS funnels, PLG activation, scoring models, and routing logic.
- Ability to interpret data and turn insights into recommendations.
- Experience with experimentation, data quality, governance, and segmentation.
- Strong project management and communication skills with a proactive and systems-oriented approach.
- Familiarity with SPICED, the Bowtie Model, or account-based marketing is an asset.
Benefits
- Our base salary for this role ranges from $91,200 to $136,800 CAD. Compensation is determined by factors such as market salary data within Canada, technical skills, previous work history, and internal pay equity. Many positions also include additional variable compensation, which our Talent Acquisition team will discuss with you during the interview process.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HubSpotHTMLCSSdata workflowsautomationconversion trackingdata enrichmentexperimentationscoring modelssegmentation
Soft skills
project managementcommunicationdata interpretationinsight generationproactive approachsystems-oriented approach