AgencyAnalytics

Operations

• You’ll own the website roadmap, aligning priorities with Performance Marketing and business goals
• You’ll lead sprint planning, backlog management, and predictable delivery with the web development team
• You’ll coordinate cross-functionally with Engineering, Design, Product Marketing, and other partners
• You’ll support Paid Media by building and optimizing conversion-focused landing pages
• You’ll partner on UX improvements grounded in user journey and information architecture best practices
• You’ll establish scalable processes for web planning, experimentation, and reporting
• You’ll deliver actionable insights through analytics, funnel monitoring, and experiment reviews
• You’ll enable thoughtful experimentation across web experiences (A/B, personalization, multivariate)

Web Operations Manager

Product Marketing

• Operationalize our go-to-market strategy into scalable workflows, lifecycle programs, and technical infrastructure.
• Build and optimize automated journeys, nurture programs, and segmentation to improve engagement, activation, and conversion.
• Run structured experiments across the funnel to generate insights and improve performance.
• Own and enhance HubSpot architecture, including workflows, scoring models, lifecycle stages, routing logic, and data syncs.
• Strengthen lead scoring, enrichment, routing, and data quality to improve speed-to-lead and pipeline efficiency.
• Partner with Marketing and Data on event tracking, API integrations, data models, and system governance.
• Partner with Sales and CX Ops to diagnose and resolve technical issues across GTM systems, ensuring accurate data flow and reliable automation.
• Support leadership with insights, performance analysis, and quarterly planning.

Web Operations Manager

GTM Systems Manager