AG Barr Group

National Account Manager – Retail Alcohol

AG Barr Group

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

Cognos

About the role

  • Take full ownership of key grocery accounts, managing promotional activities, forecasting, and working collaboratively with key internal and external teams. You will ensure our alcohol brands maintain high visibility and availability on the shelf.
  • Act as the subject matter expert for the alcohol category (including Funkin). You will drive distribution and rate of sale for these specific SKUs, understanding the nuances of selling alcohol versus soft drinks in a retail environment.
  • Develop a strong understanding of P&L management and drive contribution through effective negotiation. Build comprehensive joint business plans (JBPs) with major grocers, ensuring alignment with our alcohol growth strategy.
  • Own the process for weekly, period, and annual forecasting, using multiple data sources (including retailer specific data) to generate accurate forecasts for the alcohol category. Work closely with the supply chain team to ensure stock availability meets the volatile demand of the sector.
  • Prepare and execute successful negotiations with grocery buyers, ensuring the protection of AG Barr's values and mitigating risks. Build strong relationships with key contacts (Buying, Supply, Format) to ensure long-term strategic partnerships.
  • Adapt communication style to align with major retailer needs. Gain deep insights into customers’ internal systems and objectives, using this knowledge to create effective, customer-centric plans that privilege our alcohol range.
  • Partner with commercial managers, brand teams, and internal departments to ensure strategic alignment. You will work to translate brand marketing for Funkin and other alcohol assets into effective instore execution.
  • Track and report on key performance metrics (Rate of Sale, Distribution, Margin), ensuring business objectives are met.

Requirements

  • Proven experience in account management within an FMCG environment, specifically managing Major Grocery Multiples (Top 4)
  • Experience working with Alcohol brands (Spirits, RTDs, Beer, or Cider) is highly desirable. You should understand the specific regulations, duties, and promotional mechanics unique to this category.
  • Strong understanding of P&L management, forecasting, and business development. Proven ability to build Joint Business Plans (JBPs) and negotiate effectively to drive results in a competitive retail landscape.
  • Experience in managing senior-level relationships with grocery buyers. Ability to influence decision-makers and effectively present at various organizational levels.
  • Strong IT skills, including proficiency with CRM, forecasting tools, and Google Office. Experience with retailer data portals, Demantra, and Cognos is a plus.
  • Excellent presentation skills, with the ability to engage effectively with both internal teams and external stakeholders.
Benefits
  • Up to 34 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Living Wage Employer
  • Healthcare Cash Plan
  • Peppy Health
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day
  • Pension
  • Annual salary review
  • Ongoing professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account managementP&L managementforecastingbusiness developmentnegotiationJoint Business Plans (JBPs)rate of saledistributionmargin
Soft Skills
relationship managementinfluencingpresentation skillscommunicationcollaboration