AG Barr Group

Digital & E-Commerce Marketing Executive

AG Barr Group

full-time

Posted on:

Location Type: Hybrid

Location: Middlebrook • United Kingdom

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About the role

  • Development and implementation of the website, e-comm and CRM strategy
  • Own website management and maintenance from both content and technical requirements, ensuring they are accurate and in line with brand plans & positioning whilst optimising technically, including SEO, AEO and UX.
  • Maintain Shopify brand websites performance and deliver learnings to drive continuous improvement initiatives to collect 1P data
  • Support the Klaviyo CRM systems, including data management, segmentation, and targeted campaigns
  • Analyse and report on website and CRM performance, providing actionable insights
  • Support internal teams and work with agencies to develop and implement the digital roadmap, capturing all e-commerce touchpoints on assigned brands.
  • Implement & maximise strategies to increase conversion, CTR and D2C revenues dependent on brand strategy.
  • Working with agencies to develop and implement eCRM (campaign and automated flows) and SEO/Paid Search campaigns to propel growth for both new and returning customers.
  • Manage relationships with fulfillment partners to ensure consumer satisfaction, reporting and stock management.
  • Identify, share and champion digital trends and opportunities - being a digital champion within the business and driving best in class execution.
  • Support on budget management through accurate cost forecasting and PO support.

Requirements

  • Proven experience managing multiple websites content and CRM systems, with experience in SEO, AEO, PPC, content marketing, and social media and proven experience in managing multiple websites and CRM campaigns.
  • Experience in the creation of email content plans and campaign execution
  • Understanding of data protection principles
  • Good analytical skills and ability to interpret data to drive decision-making
  • Experience in content management systems (CMS) and CRM platforms
  • Experience with data analysis and segmentation
  • Proficiency with digital marketing tools (Google Ads, Analytics, social media platforms, email marketing software).
  • Good project management and organisational skills
  • Experience in managing agencies to ensure deliverables and projects are on time to a high standard.
Benefits
  • Uncapped bonus linked to business performance
  • Defined contribution Pension
  • Up to 34 days holiday (depending on shift pattern)
  • Flexible holiday trading
  • Flexible cash pot to spend on benefits
  • Healthcare Cash Plan
  • Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
  • Life assurance
  • Save as you earn scheme
  • Staff sales discount
  • Free AG Barr products throughout your working day and staff sales
  • Annual salary review
  • Ongoing professional development and access to Learning and Development programmes and content
  • And much more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOAEOPPCcontent marketingdata managementsegmentationemail content planningdata analysisdigital marketingwebsite management
Soft skills
analytical skillsdecision-makingproject managementorganizational skillsrelationship managementcommunicationcollaborationbudget managementtrend identificationdigital champion