Affinitiv

Account Executive

• Coordinating all elements of Search Engine Marketing (SEM) and Social Media Marketing (SMM) campaign management.
• Pacing campaigns evenly throughout the month and utilize the full allocated budget per medium.
• Develop a knowledge of Automotive processes and trends.
• Build, grow and maintain positive relationships with clients through pro-active communication
• Oversee the implementation, optimizing and tracking of our SEM and SMM programs, following up the measurement and reporting of campaigns from start to finish.
• Managing a portfolio of budgets and monitoring the tracking pacing at 97%.
• Ensure campaigns are maintaining KPI’s and best practices.
• Create client-facing documents and complete reviews of accounts with clients on a minimum of a monthly basis
• Recommending changes to website architecture, content, linking and other factors to improve SEM/ Display/Remarketing/SEO/True View positions for target keywords/videos.
• Producing/executing creative assets for clients that are not full-service Affinitiv Advertising clients. These assets include True View spots, display ads and landing pages.
• Overseeing the completion of tasks for your assigned Digital Account Architect. (DAA)

Junior Digital Account Executive – Agency