Aera Technology

Associate Product Marketing Manager – Analyst Relations

Aera Technology

full-time

Posted on:

Location Type: Hybrid

Location: Mountain View • California • United States

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Salary

💰 $110,000 - $115,000 per year

About the role

  • Assist in developing and refining product positioning and messaging by researching target personas, customer pain points, and competitive alternatives.
  • Support product launch execution by coordinating timelines, drafting content briefs, and ensuring cross-functional teams stay on track.
  • Create and maintain sales enablement materials such as one-pagers, FAQs, battlecards, and slide decks under the guidance of senior PMMs.
  • Conduct competitive research and monitoring, tracking competitor messaging, pricing, and product updates and summarizing findings for internal stakeholders.
  • Partner with demand generation and content teams to support campaign messaging and ensure consistency across marketing channels.
  • Assist with customer and market research efforts, including interview coordination, survey analysis, and synthesis of buyer insights.
  • Help maintain the product marketing content library, keeping assets up to date and accessible for sales and marketing teams.
  • Support the day-to-day operations of the AR program, including scheduling briefings and inquiries, coordinating logistics, and maintaining the analyst contact database.
  • Assist in preparing briefing materials — slide decks, backgrounders, and supporting documentation — in collaboration with senior PMMs, product managers, and executives.
  • Track and maintain the AR calendar, including key analyst research cycles, evaluation submission deadlines, and renewal timelines for analyst subscriptions.
  • Monitor and distribute analyst research, reports, and commentary relevant to our market, summarizing key takeaways for internal stakeholders.
  • Support the submission process for analyst evaluations (e.g., Gartner Magic Quadrant, Forrester Wave) by gathering inputs, coordinating responses, and managing documentation.
  • Maintain an internal AR tracker and knowledge base, logging briefing outcomes, analyst sentiment, and follow-up actions.
  • Research analyst backgrounds, coverage areas, and recent publications to help prepare internal spokespeople ahead of engagements.

Requirements

  • 1–3 years of experience in product marketing, content marketing, corporate marketing, or a related field — OR a recent graduate with a strong internship background in B2B marketing.
  • Some exposure to or familiarity with analyst relations, PR, or communications is a plus but not required.
  • Experience in a B2B or SaaS environment is preferred.
  • Strong written communication skills, with the ability to draft clear, concise content for business audiences.
  • Highly organized with excellent attention to detail and project coordination skills — able to manage multiple tasks and deadlines without dropping the ball.
  • A research-oriented mindset: comfortable synthesizing information from multiple sources into clear, actionable summaries.
  • Eager to learn, receptive to feedback, and able to ramp quickly in a fast-paced environment.
  • Collaborative team player who can work effectively across functions and build relationships with internal stakeholders.
  • Proficiency in Google Workspace or Microsoft Office; familiarity with tools like Salesforce, Jira, or marketing automation platforms is a plus.
  • Proficiency with automating work with AI tools is a plus.
Benefits
  • comprehensive medical, vision and dental plans
  • 401K plan
  • flexible paid time off
  • generous parental leave
  • fully-stocked kitchen with a selection of snacks and beverages
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcontent marketingcorporate marketingB2B marketinganalyst relationsproject coordinationresearch synthesiscontent draftingcompetitive researchsales enablement
Soft Skills
strong written communicationhighly organizedattention to detailproject managementresearch-oriented mindseteager to learnreceptive to feedbackcollaborative team playerrelationship buildingability to manage multiple tasks