Aera Technology

Manager

• Own Aera’s WordPress website end-to-end — including development, updates, and optimizations.
• Build new sections, pages, and functionality using HTML, CSS, PHP, and JavaScript.
• Develop and customize templates, modules, and components to support evolving marketing needs.
• Manage hosting, staging, deployment, and version control through WP Engine.
• Ensure site reliability, security, and performance best practices are consistently applied.
• Collaborate with internal developers, IT, and third-party agencies to support integrations, new features, and maintenance.
• Partner with the design team to translate Figma mockups into pixel-perfect, responsive, and accessible web pages.
• Recommend and implement new design elements, layouts, and navigation flows to improve UX and conversion rates.
• Own technical and on-page SEO — including site architecture, structured data, and content optimization.
• Conduct keyword and performance analysis using Google Search Console, Ahrefs, or SEMrush.
• Monitor site speed, crawlability, and indexing; implement optimizations that improve organic visibility.
• Leverage large language models (LLMs) such as ChatGPT or Gemini for technical automation.
• Build and maintain HubSpot forms, workflows, and landing pages to support campaigns and lead capture.
• Work closely with Digital Demand, Product Development, IT, and external vendors to prioritize and execute web initiatives.

Web Manager