Adswerve, Inc.

Business Development Rep

• Lead the portfolio across Business Development Org (Adobe, Google and Emerging business) for the growth, profitability and performance, ensuring overall business health, scalability and market competitiveness.
• Lead and drive strategic pursuits, executive relationships and key growth initiatives while coaching leaders within the organization on complex opportunities while mitigating risks and identifying opportunities to meet or exceed annual objectives.
• Guide the team in developing and executing a robust annual business plan, covering revenue targets, growth milestones, and strategic initiatives.
• Drive demand generation, pipeline development, sales execution, and market expansion strategies across all three practice areas.
• Identify new market needs, strategic partnerships, and cutting-edge offerings to accelerate growth and establish competitive differentiation, taking into consideration customer feedback and business performance.
• Monitor and optimize key business metrics across practices, including revenue attainment, utilization, margin performance, and forecasting accuracy.
• Bridge the gap between client-facing sales teams and delivery teams to ensure seamless execution, maximizing customer success and operational efficiency.
• Provide leadership, mentorship, and organizational direction for Practice Leaders and their teams. Champion talent development while collaborating with the CGO on significant hiring decisions.
• Recommend organizational changes, investments and strategic priorities, with material decisions requiring CGO approval.

Head of Business Development

General

• Partner with the Client Success Growth Leads to help serve as a strategic advisor to clients, presenting insights, performance narratives, and forward‑looking recommendations in Quarterly Business Reviews (QBRs).
• Actively identify opportunities for channel expansion and creative testing to keep clients ahead of industry shifts.
• Translate complex performance data into narratives that executive audiences can understand and act upon.
• Lead day-to-day strategy for integrated media plans across Paid Search (SA360), Paid Social (Meta, TikTok, LinkedIn), and Programmatic (DV360, CM360, Amazon, TTD).
• Drive media forecasting, annual planning, and budget allocation with a focus on funnel-stage attribution, lead quality, and business outcomes.
• Translate sales and marketing objectives into clear paid media strategies aligned to buying stages, personas, and account segments.
• Partner with the Solutions and Sales Enablement teams to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes.
• Create executive-ready performance narratives that connect media inputs to consumer journey impact and present insights to CMOs, VPs of Marketing, and revenue leaders.
• Identify opportunities for channel expansion, creative testing, and new tactics to increase relevance and performance across the buying journey.
• Work with measurement and research teams to deliver industry insights and relevant performance-based updates.

Digital Media Strategist

Performance Marketing

• Lead the end-to-end trafficking process within CM360, including placement creation, creative assignment, and tracking ad delivery.
• Manage advanced floodlight configurations and Amazon tags, including custom variables and enhanced conversions.
• Manage strategic account architecture set up to align with clients business, measurement and goals.
• Oversee the implementation of complex 3rd-party tracking (e.g., IAS, DoubleVerify) to maintain brand safety and viewability standards.
• Provide QA for all campaign assets, ensuring technical specifications, landing pages, and tracking pixels are functioning perfectly before launch.
• Monitor daily delivery and discrepancies, proactively troubleshooting ad serving issues or data mismatches between platforms.
• Optimize ad server settings (frequency capping, rotation, and sequencing) to maximize campaign efficiency and reach.
• Analyze and report on cross-channel performance, leveraging CM360’s attribution modeling to provide a unified view of the customer journey.
• Utilize Report Builder and Data Studio to create custom dashboards that highlight delivery trends and actionable technical insights.
• Act as the primary technical point of contact for internal teams (Programmatic, Paid Social, Search) to ensure integrated tracking across the full media stack.
• Lead technical onboarding for new clients, establishing best practices for account structure and naming conventions.
• Assist in quarterly or monthly client sessions, presenting strategic insights that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.

Campaign Manager, Ad Ops – Temporary

• Develop and oversee multi-channel programmatic media strategies including Display, OLV, CTV, DOOH, Audio, and Native.
• Identify third-party data segments, manage audience lists, and curate publisher lists.
• Negotiate and implement direct and private marketplace (PMP) deals with media partners.
• Manage the entire campaign lifecycle, including setup, trafficking, QA, and launch within DSPs such as DV360 and Amazon DSP.
• Monitor campaign pacing, ad verification, brand safety, and viewability daily to ensure flawless execution.
• Execute continuous optimization through bid adjustments, targeting refinement, and A/B testing.
• Interpret and report on attribution models to illustrate the impact of programmatic tactics on the full funnel.
• Optimize campaigns through data-driven insights and performance tracking while highlighting key metrics, trends, and actionable recommendations.
• Leverage Google Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Work cross-functionally with AdOps, SEM, and Paid Social teams to ensure integrated media strategies.

Programmatic Campaign Manager – Temporary

Data Scientist

• Typically after a year of on the job training, a Data Scientist 3 on the Technical Services team is able to:
• Work closely with Data Engineers and Data Scientists to implement strategic engineering proof of concepts and contribute to technology strategy and engineering roadmaps
• Work with clients and internal partners throughout the organization to identify and execute upon opportunities for demonstrating marketing data to drive business solutions
• Identify new solutions that positively impact internal our customers and internal operations
• Work with the Research Development and Innovation team to develop cutting edge solutions that drive efficiencies, savings or revenue
• Audit existing datasets for accuracy, reliability and consistency
• Work with senior team members to identify data models and algorithms to apply to unique client problems
• Increase and optimize user experiences, revenue generation, ad targeting and other business outcomes using predictive modeling and other advanced analysis techniques
• Coordinate with internal and client data engineering teams to implement models and supervise outcomes
• Run technical projects including scope, schedule and resources, tracking progress to ensure successful delivery of project deliverables on time and on budget
• Oversee work completed by junior team members to ensure timely delivery and quality of work, guiding them to implement standard methodologies in solution development and client relationships
• Support digital analytics implementations with broad understanding of tag management, HTML and JavaScript on websites
• Develop applications (visualization, routing data, cleaning data, access to data, interacting with data) for analytics pipelines
• Lead and drive projects assigned to completion with attention to detail and high quality
• Provide technical and developmental support to senior level mentees
• Establish long term relationships with customers in order to gain and cultivate trust (become their Trusted Advisor)
• Provide career development suggestions and support to mentees
• Assist management in team meetings and team planning exercises
• Communicate goals and deadlines to team members
• Assist team in meeting monthly KPIs
• Assist with team resourcing needs and planning
• Assist with hiring new team members
• Assess team performance and provide feedback
• Other duties as assigned

Senior Data Scientist 3

• Collaborate closely with Data Engineers to implement strategic engineering proof of concepts and contribute to technology strategy and engineering roadmaps
• Collaborate with clients and internal partners throughout the organization to identify and execute upon opportunities for demonstrating marketing data to drive business solutions
• Audit existing datasets for accuracy, reliability and consistency
• Advise senior team members to identify data models and algorithms to apply to unique client problems
• Increase and optimize user experiences, revenue generation, ad targeting and other business outcomes using predictive modeling and other advanced analysis techniques
• Coordinate with internal and client data engineering teams to implement models and supervise outcomes
• Support digital analytics implementations with broad understanding of tag management, HTML and JavaScript on websites
• Develop and test applications (visualization, routing data, cleaning data, access to data, interacting with data) for analytics pipelines
• Other duties as assigned