AdParlor

Performance Marketing

• Collaborate with internal and external stakeholders to drive strategy for cross-funnel and cross-channel activations, showcasing ability to effectively translate business objectives into clear media strategies, audience approaches, and creative recommendations.
• Showcase self-sufficiency in campaign execution, pacing and optimization of paid media campaigns across major social and digital platforms; proactively shares clear and actionable learnings across the team.
• Own and lead campaign analysis and optimization cycles, delivering insight-driven narratives through wrap reports/business reviews. Proactively provide strategic recommendations or measurement frameworks tied to client KPIs.
• Mentor and QA work from junior team members to ensure accuracy, efficiency, and adherence to AdParlor’s operational standards.
• Serves as an innovation driver for both clients and internal teams by translating market trends and platform developments into actionable strategies.

Senior Campaign Manager, Paid Media